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Decoding Neuromarketing Strategies
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Decoding Neuromarketing Strategies (2024)Decoding Neuromarketing StrategiesHow gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love (2018)How gamification marketing ac…Brand equity, brand loyalty and consumer satisfaction (2011)Brand equity, brand loyalty a…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Green marketing strategies: an examination of stakeholders and the opportunities they present (2010)Green marketing strategies: a…The habitual consumer (2009)The habitual consumerCustomer based brand equity: evidence from the hotel industry (2007)Customer based brand equity: …An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Managing Advertising and Promotion for Long-Run Profitability (1999)Managing Advertising and Prom…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Value of Brand Equity (1992)The Value of Brand EquityManaging Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYA Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)A Probabilistic Choice Model …Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Brands and Branding: Research Findings and Future Priorities (2006)The Measurement of Meaning (1957)A circumplex model of affect. (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Managing Brand Equity (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Consumer behaviour in tourism: Concepts, influences and opportunities (2013)The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands (2014)Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding (2016)The Framing of Decisions and the Psychology of Choice (1981)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Oxytocin increases trust in humans (2005)Neuromarketing: The New Science of Consumer Behavior (2011)Branding the brain: A critical review and outlook (2012)The Neuroscience of Socioeconomic Status: Correlates, Causes, and Consequences (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The theory and practice of econometrics (1986)Latent Variable Models and Factor Analysis (1989)The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models (1993)Discrete Choice Methods with Simulation (2001)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Partial Least Squares Structural Equation Modeling (2017)
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  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,486 cited
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2018
How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love
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