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Encapsulating Role of Persuasion and Skill Development in Marketing Communication for Brand Building: A Perspective
16 references·2 citing·56 second hop
Encapsulating Role of Persuasion and Skill Development in Marketing Communication for Brand Building: A Perspective (2024)Encapsulating Role of Persuasion and Skil…Brand management in the era of fake news: narrative response as a strategy to insulate brand value (2019)Brand management in the era o…Brand personality in higher education: anthropomorphized university marketing communications (2016)Brand personality in higher e…How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry (2014)How can integrated marketing …Managing brand associations to drive customers’ trust and loyalty in Vietnamese banking (2013)Managing brand associations t…Identification and Instruction of Important Business Communication Skills for Graduate Business Education (2011)Identification and Instructio…Integrated marketing communications: From media channels to digital connectivity (2009)Integrated marketing communic…Integrated online marketing communication: implementation and management (2008)Integrated online marketing c…Building brand identity in competitive markets: a conceptual model (2008)Building brand identity in co…Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding (2007)Managing brand consistent emp…The impact of marketing communication and price promotion on brand equity (2005)The impact of marketing commu…How Corporate Communication Influences Strategy Implementation, Reputation and the Corporate Brand: An Exploratory Qualitative Study (2005)How Corporate Communication I…An exploration of the brand identity–brand image linkage: A communications perspective (2005)An exploration of the brand i…Determinants of the corporate identity construct: a review of the literature (2003)Determinants of the corporate…Transitioning marketing communication into the twenty-first century (1998)Transitioning marketing commu…Managing Corporate Image and Corporate Reputation (1998)Managing Corporate Image and …Managing Brand Equity (1991)Managing Brand EquitySensory Storytelling (2024)Sensory StorytellingDoes Your Brain Have a Buy Button? 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References

  • 1991Managing Brand Equity3,818 cited
  • 1998Managing Corporate Image and Corporate Reputation1,093 cited
  • 2005An exploration of the brand identity–brand image linkage: A communications perspective488 cited
  • 2008Building brand identity in competitive markets: a conceptual model487 cited
  • 2005The impact of marketing communication and price promotion on brand equity312 cited
  • 2003Determinants of the corporate identity construct: a review of the literature311 cited
  • 2009Integrated marketing communications: From media channels to digital connectivity299 cited
  • 2007Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding219 cited
  • 2005How Corporate Communication Influences Strategy Implementation, Reputation and the Corporate Brand: An Exploratory Qualitative Study209 cited
  • 2008Integrated online marketing communication: implementation and management207 cited
  • 1998Transitioning marketing communication into the twenty-first century198 cited
  • 2014How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry138 cited
  • 2016Brand personality in higher education: anthropomorphized university marketing communications108 cited
  • 2011Identification and Instruction of Important Business Communication Skills for Graduate Business Education

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98 cited
  • 2019Brand management in the era of fake news: narrative response as a strategy to insulate brand value86 cited
  • 2013Managing brand associations to drive customers’ trust and loyalty in Vietnamese banking86 cited
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