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Identifying NFT consumer segments: a consumption value theory and luxury perspective
16 references·0 citing·50 second hop
Identifying NFT consumer segments: a consumption value theory and luxury perspective (2024)Identifying NFT consumer segments: a cons…NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior (2023)NFT luxury brand marketing in…Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens (2022)Digital future of luxury bran…Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing (2022)Crypto-marketing: how non-fun…Theory of consumption values in consumer behaviour research: A review and future research agenda (2021)Theory of consumption values …Is non-fungible token pricing driven by cryptocurrencies? (2021)Is non-fungible token pricing…Why people use online social media brand communities (2018)Why people use online social …What is a luxury brand? A new definition and review of the literature (2017)What is a luxury brand? A new…Value‐based segmentation of luxury consumption behavior (2009)Value‐based segmentation of l…The Coding Process and Its Challenges (2007)The Coding Process and Its Ch…Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Consuming luxury brands: The relevance of the ‘Rarity Principle’ (2000)Consuming luxury brands: The …Reliability Measures for Qualitative Data: Theory and Implications (1994)Reliability Measures for Qual…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…New Product Adoption and Diffusion (1976)New Product Adoption and Diff…Social Behavior: Its Elementary Forms (1963)The Structure of Scientific Revolutions (1963)The Strength of Weak Ties (1973)The Role of Hubs in the Adoption Process (2009)Agent-based simulation of innovation diffusion: a review (2011)Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews (2011)A theory of human motivation. (1943)Motivation and Personality (1997)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Diffusion of Innovations 1 (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Self-efficacy mechanism in human agency. (1982)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)The Market for Luxury Goods: Income versus Culture (1993)Veblen Effects in a Theory of Conspicuous Consumption (1996)Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework (2007)Luxury brand marketing – The experience is everything! (2009)The anatomy of the luxury fashion brand (2009)Possessions and the Extended Self (1988)Scale Development : Theory and Applications (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)A Theory of Social Comparison Processes (1954)The differential roles of brand credibility and brand prestige in consumer brand choice (2010)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Advances in Consumer Research (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Coefficient Alpha and the Internal Structure of Tests (1951)A Coefficient of Agreement for Nominal Scales (1960)Sabotage in the workplace: The role of organizational injustice (2002)Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines (2020)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)The Gift: The Form and Reason for Exchange in Archaic Societies. (1992)The Structure of Scientific Revolutions (2017)Moments of luxury: Hedonic escapism as a luxury experience (2019)Customers’ motivation to engage with luxury brands on social media (2020)Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands (2020)Putting the ‘theory’ back into grounded theory: guidelines for grounded theory studies in information systems (2009)Informed Grounded Theory (2011)Thinking about the Coding Process in Qualitative Data Analysis (2018)
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References

  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1991Why we buy what we buy: A theory of consumption values4,924 cited
  • 2004Measuring perceptions of brand luxury1,555 cited
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  • 2007The Coding Process and Its Challenges1,053 cited
  • 1994Reliability Measures for Qualitative Data: Theory and Implications958 cited
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  • 2000Consuming luxury brands: The relevance of the ‘Rarity Principle’583 cited
  • 2021Is non-fungible token pricing driven by cryptocurrencies?550 cited
  • 2022Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens365 cited
  • 2021Theory of consumption values in consumer behaviour research: A review and future research agenda275 cited
  • 2023NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior225 cited
  • 2018Why people use online social media brand communities

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192 cited
  • 2022Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing177 cited
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