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Stories, Symbols, and Straight Talk: A Comparative Analysis of French, Taiwanese, and U.S. TV Commercials
16 references·11 citing·41 second hop
Stories, Symbols, and Straight Talk: A Comparative Analysis of French, Taiwanese, and U.S. TV Commercials (1992)Stories, Symbols, and Straight Talk: A Co…Using Drama to Persuade (1989)Using Drama to PersuadeBecoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan (1989)Becoming a Consumer Society: …Reflections of Culture: An Analysis of Japanese and American Advertising Appeals (1987)Reflections of Culture: An An…Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising (1987)Cultural Differences and Adve…Actual Minds, Possible Worlds (1986)Actual Minds, Possible WorldsNarration as a human communication paradigm: The case of public moral argument (1984)Narration as a human communic…Creative Strategy: A Management Perspective (1983)Creative Strategy: A Manageme…Characteristics of TV Commercials Perceived as Informative (1982)Characteristics of TV Commerc…Reconstructing reality in the courtroom (1981)Reconstructing reality in the…The Value of Narrativity in the Representation of Reality (1980)The Value of Narrativity in t…Language, Narrative, and Anti-Narrative (1980)Language, Narrative, and Anti…Story and Discourse. Narrative Structure in Fiction and Film (1979)Story and Discourse. Narrativ…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…Confessions of an Advertising Man (1964)Confessions of an Advertising…Reality in Advertising (1961)Reality in AdvertisingWhat becomes sacred to the consumer: Implications for marketers (2022)What becomes sacred to the co…Message Strategy Typologies: A Review, Integration, and Empirical Validation in China (2015)Message Strategy Typologies: …Advertising dislikeability in Asia (2013)Advertising dislikeability in…Consumer Culture Plots in Television Advertising from Nigeria and South Africa (2012)Consumer Culture Plots in Tel…Like it or not: differences in advertising likeability and dislikeability within Asia (2011)Like it or not: differences i…How Web Banner Designers Work: The Roleof Internal Dialogues, Self-Evaluations, and Implicit Communication Theories (2007)How Web Banner Designers Work…Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising? (2005)Cross-Cultural Advertising Re…Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach (2001)Targeting women in German and…The Information Content of Magazine Advertising in Market and Transition Economies (2000)The Information Content of Ma…An analysis of product category restrictions in advertising in four major East Asian markets (2000)An analysis of product catego…Designing cross‐cultural advertising research: a closer look at paired comparisons (1996)Designing cross‐cultural adve…The Impact of Television Advertising: Learning Without Involvement (1965)A Generic Concept of Marketing (1972)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. 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(2012)The nature of human values (1973)Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (1989)Methodological issues in cross‐cultural marketing research (1996)Motivation and Personality (1997)Beyond national culture: implications of cultural dynamics for consumer research (2006)Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2010)Personal Knowledge: Towards a Post-Critical Philosophy (1959)Truth and Method (1960)The Argumentative Turn in Policy Analysis and Planning (1993)Framing Processes and Social Movements: An Overview and Assessment (2000)The Uses of Argument (2003)Autoethnography: An Overview (2010)Story and Discourse: Narrative Structure in Fiction and Film (1979)Actual Minds, Possible Worlds. (1986)Internet forums as influential sources of consumer information (2001)Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings (2004)Narrative Processing: Building Consumer Connections to Brands (2004)Stories of Experience and Narrative Inquiry (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)What Is Agency? (1998)The Impact of Humor in Advertising: A Review (1992)The Project Ecology of Advertising: Tasks, Talents and Teams (2002)Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors (2005)Narrative configuration in qualitative analysis (1995)Methodology of the Oppressed (2010)Anthropology, Law, and Transnational Processes (1992)Subversive Stories and Hegemonic Tales: Toward a Sociology of Narrative (1995)Sensemaking Reconsidered: Towards a broader understanding through phenomenology (2020)Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis (1993)Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Measuring Culture Outside the Head: A Meta-Analysis of Individualism—Collectivism in Cultural Products (2008)
this work references cited by second hop

References

  • 1986Actual Minds, Possible Worlds8,655 cited
  • 1980The Value of Narrativity in the Representation of Reality2,347 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1984Narration as a human communication paradigm: The case of public moral argument1,806 cited
  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 1989Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan531 cited
  • 1989Using Drama to Persuade420 cited
  • 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
  • 1964Confessions of an Advertising Man377 cited
  • 1981Reconstructing reality in the courtroom311 cited
  • 1987Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising284 cited
  • 1980Language, Narrative, and Anti-Narrative207 cited
  • 1961Reality in Advertising202 cited
  • 1979Story and Discourse. Narrative Structure in Fiction and Film183 cited
  • 1982Characteristics of TV Commercials Perceived as Informative179 cited

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  • 1983Creative Strategy: A Management Perspective149 cited
  • Cited by

    • 1996Designing cross‐cultural advertising research: a closer look at paired comparisons60 cited
    • 2000An analysis of product category restrictions in advertising in four major East Asian markets37 cited
    • 2005Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?32 cited
    • 2012Consumer Culture Plots in Television Advertising from Nigeria and South Africa26 cited
    • 2007How Web Banner Designers Work: The Roleof Internal Dialogues, Self-Evaluations, and Implicit Communication Theories24 cited
    • 2000The Information Content of Magazine Advertising in Market and Transition Economies21 cited
    • 2001Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach20 cited
    • 2022What becomes sacred to the consumer: Implications for marketers14 cited
    • 2013Advertising dislikeability in Asia11 cited
    • 2011Like it or not: differences in advertising likeability and dislikeability within Asia10 cited
    • 2015Message Strategy Typologies: A Review, Integration, and Empirical Validation in China9 cited