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References

1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
1985Measuring the Involvement Construct6,012 cited
1960The Functional Approach to the Study of Attitudes2,939 cited
1985Measuring Consumer Involvement Profiles2,247 cited
1975The uses of mass communications : current perspectives on gratifications research2,114 cited
1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices1,592 cited
1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
2025Advances in Consumer Research1,129 cited
1982Affective and Cognitive Factors in Preferences1,071 cited
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1960Recommendations for APA test standards regarding construct, trait, or discriminant validity.560 cited
1982How Advertising Works: A Planning Model552 cited
1976Some Internal Psychological Factors Influencing Consumer Choice391 cited

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1985

Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement

282 cited

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