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Preispolitik und Kostenmanagement — neue Perspektiven unter Berücksichtigung von Immaterialität und Integrativität
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Preispolitik und Kostenmanagement — neue Perspektiven unter Berücksichtigung von Immaterialität und Integrativität (1995)Preispolitik und Kostenmanagement — neue …Activity Based Management (2017)Activity Based Management„Augenblicke der Wahrheit“ in der Dienstleistungserstellung — Ihre Relevanz und ihre Messung mit Hilfe der Kontaktpunkt-Analyse (1995)„Augenblicke der Wahrheit“ in…Leistungsbündel als Absatzobjekte Ein Ansatz zur Überwindung der Dichotomie von Sach- und Dienstleistungen (1994)Leistungsbündel als Absatzobj…How to Make Reengineering Really Work (1994)How to Make Reengineering Rea…How to make reengineering really work (1993)How to make reengineering rea…Preismanagement (1992)PreismanagementDie zweite Revolution in der Autoindustrie : Konsequenzen aus der weltweiten Studie aus dem Massachusetts Institute of Technology (1992)Die zweite Revolution in der …Grundprobleme und Entwicklungstendenzen des Dienstleistungs-Marketing (1989)Grundprobleme und Entwicklung…The Strategy and Tactics of Pricing (1988)The Strategy and Tactics of P…The Price Bundling of Services: A Normative Framework (1987)The Price Bundling of Service…STRATEGIES TO OUTPACE THE COMPETITION (1987)STRATEGIES TO OUTPACE THE COM…Rechnungswesen und EDV (1987)Rechnungswesen und EDVThe Marketing of Services: Managing the Intangibles (1985)The Marketing of Services: Ma…Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…How to Design a Service (1982)How to Design a ServiceKosten und Kostenrechnung (1975)Kosten und KostenrechnungMarketing Intangible Products and Product Intangibles (1981)European Journal of Marketing (1991)Marketing for Service Industries-A Revie (1993)The use of initial fees and royalties in business‐format franchising (1993)Level of success inputs for service innovations in the same firm (1995)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)A Service‐Orientated Approach to Marketing of Services (1978)The Nature and Determinants of Customer Expectations of Service (1993)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Information and Consumer Behavior (1970)Buyers' Subjective Perceptions of Price (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Service strategies within the manufacturing sector: benefits, costs and partnership (2001)Marketing Models of Service and Relationships (2006)Supplier selection and order lot sizing modeling: A review (2006)The performance paradox (1998)Customer value, overall satisfaction, end-user loyalty, and market performance in detail intensive industries (2004)Do 70 Per Cent of All Organizational Change Initiatives Really Fail? (2011)Star rating and corporate affiliation: their influence on room price and performance of hotels in Israel (2002)Pricing process as a capability: a resource‐based perspective (2003)Pricing determinants in the hotel industry: Quantile regression analysis (2009)Research in Organizational Behavior: An Annual Series of Analytical Essays and Critical Reviews (1985)New service development: a review of the literature and annotated bibliography (1998)Customer experience: fundamental premises and implications for research (2020)Entwicklung hybrider Produkte — Gestaltung materieller und immaterieller Leistungsbündel (2005)The challenge of conceptual modeling for product–service systems: status-quo and perspectives for reference models and modeling languages (2009)Modelling customer process activities in interactive value creation (2011)A Resource-Based Approach to Strategy Analysis in Small-Medium Sized Enterprises (1999)German Unification and Emerging Divisions within German Employers' Associations: Cause or Catalyst? (1997)Das deutsche Produktionsmodell unter dem Druck des Shareholder Value (2001)»Lean« und »agil« im Büro (2018)Strategic Export Pricing: A Long and Winding Road (2001)Revisiting Strategy: Ein Ansatz zur Systematisierung von Geschäftsmodellen (2002)Pricing Strategies of Software Vendors (2009)
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References

  • 1985Problems and Strategies in Services Marketing2,819 cited
  • 1982How to Design a Service1,077 cited
  • 1987The Price Bundling of Services: A Normative Framework607 cited
  • 1994How to Make Reengineering Really Work399 cited
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  • 1995„Augenblicke der Wahrheit“ in der Dienstleistungserstellung — Ihre Relevanz und ihre Messung mit Hilfe der Kontaktpunkt-Analyse126 cited
  • 2017Activity Based Management108 cited
  • 1987Rechnungswesen und EDV

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