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What does marketing orientation mean in practice? some empirical evidence
16 references·0 citing·41 second hop
What does marketing orientation mean in practice? some empirical evidence (1999)What does marketing orientation mean in p…The marketing book (2003)The marketing bookManaging Customer Value (1999)Managing Customer ValueMeasuring customer value: Gaining the strategic advantage (1996)Measuring customer value: Gai…FORMS OF MARKET ORIENTATION IN UK COMPANIES (1995)FORMS OF MARKET ORIENTATION I…An Exploratory Analysis of the Impact of Market Orientation on New Product Performance (1995)An Exploratory Analysis of th…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework (1993)Linking market orientation an…SBU strategy and performance: The moderating effects of the corporate‐SBU relationship (1992)SBU strategy and performance:…The Marketing Concept: Putting the Theory into Practice (1990)The Marketing Concept: Puttin…Marketing approaches used by high tech firms (1989)Marketing approaches used by …What makes a new product a winner: * Success factors at the project level.* (1987)What makes a new product a wi…Success factors in product innovation (1987)Success factors in product in…Advertising Budgeting: Process and Structure as Explanatory Variables (1987)Advertising Budgeting: Proces…The Marketing Concept: What It Is and What It Is Not (1986)The Marketing Concept: What I…The Advertising Budgeting Practices of Industrial Marketers (1984)The Advertising Budgeting Pra…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Estimating Nonresponse Bias in Mail Surveys (1977)Organizational Strategy, Structure, and Process (1978)The Effect of a Market Orientation on Business Profitability (1990)A measurement scale for product innovation performance (2006)The effect of market orientation and its components on innovation consequences: a meta-analysis (2007)The relationships between market orientation and alternative strategic orientations (2008)SAPPHO updated - project SAPPHO phase II (1974)The Dimensions of Industrial New Product Success and Failure (1979)SAPPHO updated — project SAPPHO phase II (1993)In search of project classification: a non-universal approach to project success factors (1998)Knowledge networks in new product development projects: A transactive memory perspective (2005)Market Orientation and the New Product Paradox (2005)Attractive Quality and Must-Be Quality (1984)Customer value: The next source for competitive advantage (1997)Customer satisfaction and its measurement in hospitality enterprises (1999)An integrated framework for customer value and customer‐relationship‐management performance: a customer‐based perspective from China (2004)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data (2000)Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture (2001)The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations (2004)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)The Effect of a Market Orientation on Business Profitability (1990)Learning Orientation, Market Orientation, and Innovation: Integrating and Extending Models of Organizational Performance (1999)How critical is internal customer orientation to market orientation? (2001)Social Marketing: An Approach to Planned Social Change (1971)Principles of Marketing (1972)Marketing as Exchange (1975)Organizational Risk Perception and Reduction: A Literature Review (1995)Competitive positioning and the resource-based view of the firm (1998)A synthesis of contemporary market orientation perspectives (2001)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)
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References

  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1986The Marketing Concept: What It Is and What It Is Not589 cited
  • 1987Success factors in product innovation502 cited
  • 1999Managing Customer Value493 cited
  • 1996Measuring customer value: Gaining the strategic advantage475 cited
  • 1995An Exploratory Analysis of the Impact of Market Orientation on New Product Performance450 cited
  • 1993Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework438 cited
  • 1995FORMS OF MARKET ORIENTATION IN UK COMPANIES278 cited
  • 1990The Marketing Concept: Putting the Theory into Practice238 cited
  • 2003The marketing book224 cited
  • 1987What makes a new product a winner: * Success factors at the project level.*179 cited
  • 1992SBU strategy and performance: The moderating effects of the corporate‐SBU relationship144 cited
  • 1984The Advertising Budgeting Practices of Industrial Marketers48 cited
  • 1989Marketing approaches used by high tech firms32 cited
  • 1987

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Advertising Budgeting: Process and Structure as Explanatory Variables
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