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A History of Marketing Thought
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  • 2014Exploring the performativity of marketing: theories, practices and devices151 cited
  • 2011Expanding our understanding of marketing in society121 cited
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  • 2011Discursive Confusion over Sustainable Consumption: A Discursive Perspective on the Perplexity of Marketplace Knowledge107 cited
  • 1998Forces Impinging on Long-Term Business-to-Business Relationships in the United States: An Historical Perspective105 cited
  • 2024The past, present, and future of sustainability marketing: How did we get here and where might we go?97 cited
  • 2002On the 'Pre-History of The Panoptic Sort': Mobility in Market Research.84 cited
  • 2006Does marketing success lead to market success?80 cited
  • 2020TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION79 cited
  • 2011Historical methodology: the perspective of a professionally trained historian turned marketer71 cited
  • 2002German approaches to business-to-business marketing theory: origins and structure71 cited
  • 2012Marketing strategy70 cited
  • 2005Business relationships on different waves: Paradigm shift and marketing orientation revisited68 cited
  • 2014

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Historical research in marketing theory and practice: a review essay
62 cited
  • 1994Western Concepts, Russian Perspectives: Meanings of Advertising in the Former Soviet Union54 cited
  • 2004Developing an account‐management lifecycle for advertising agency‐client relationships53 cited