References

• 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
• 1998Principles and Practice of Structural Equation Modeling36,041 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
• 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses4,950 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 2000Cultivating Service Brand Equity1,733 cited
• 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
• 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
• 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
• 1992