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Differences in Attitudes toward TV Advertising: VCR Usage as a Moderator

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References

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1975The Fishbein Extended Model and Consumer Behavior290 cited
2026Information Processing Research in Advertising235 cited
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2020A novel approach to conducting clinical trials in the community setting: utilizing patient-driven platforms and social media to drive web-based patient recruitment38 cited
2010Antecedents to Advertising Avoidance in China33 cited
2015Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?25 cited
2010The Impact of Advertising Attitudes on the Intensity of TV Ads Avoiding Behavior

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2017Predictors of Commercial Zapping During Live Prime-Time Television18 cited

2017An Exploration of Advertising Avoidance by Audiences across Media17 cited

2006Proposed Model of Attitude Toward Advertising Through Sport12 cited