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Applying Psychophysiological Measures to Marketing and Advertising Research Problems
15 references·10 citing·42 second hop
Applying Psychophysiological Measures to Marketing and Advertising Research Problems (2012)Applying Psychophysiological Measures to …Psychophysiological approaches to the evaluation of psychotherapeutic process and outcome. (2004)Psychophysiological approache…Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…Activation Research: Psychobiological Approaches in Consumer Research (1979)Activation Research: Psychobi…Research for Marketing Decisions (1978)Research for Marketing Decisi…The nature of human consciousness (1974)The nature of human conscious…Humor and Its Kin (1972)Humor and Its KinAdvertisement Complexity and Looking Time (1972)Advertisement Complexity and …Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…THE LAW OF INITIAL VALUE (1967)THE LAW OF INITIAL VALUEFACTS AND ARTIFACTS IN USING ANALYSIS OF COVARIANCE TO “UNDO” THE LAW OF INITIAL VALUES (1967)FACTS AND ARTIFACTS IN USING …Correcting psychophysiological measures for individual differences in range. (1966)Correcting psychophysiologica…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Pupil Size in Relation to Mental Activity during Simple Problem-Solving (1964)Pupil Size in Relation to Men…On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications. (1962)On the social psychology of t…Bodily Changes in Pain, Hunger, Fear, and Rage. (1917)Bodily Changes in Pain, Hunge…Using eye‐movements to assess underlying factors in online purchasing behaviors (2021)Using eye‐movements to assess…Eye-tracking support for architects, conservators, and museologists. Anastylosis as pretext for research and discussion (2021)Eye-tracking support for arch…The Interrelation of Perceived and Unconscious Reactions in the Situation of the Rank Assessment of Preferences Among Several Alternatives (2020)The Interrelation of Perceive…“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising (2020)“The Theater of the Mind”: Th…What Colour and Light Do in Service Atmospherics: A Neuro-Marketing Perspective (2019)What Colour and Light Do in S…Opening the ‘black box’ of luxury consumers: An application of psychophysiological method (2019)Opening the ‘black box’ of lu…How Can Consumer Science Be Used for Gaining Information About Consumers and the Market? (2017)How Can Consumer Science Be U…Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing (2015)Measurement devices and the p…Continuous measurement of self‐report of emotional response (1993)Continuous measurement of sel…Physiological responses and advertising effects: Is the cup half full or half empty? (1985)Physiological responses and a…The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)Measuring individual differences in implicit cognition: The implicit association test. (1998)A meta-analytic test of intergroup contact theory. 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(1950)The Humorous Message Taxonomy: A Framework for the Study of Humorous Ads (1991)Social Consequences of Disparagement Humor: A Prejudiced Norm Theory (2004)More Than “Just a Joke”: The Prejudice-Releasing Function of Sexist Humor (2007)Effects of externally mediated rewards on intrinsic motivation. (1971)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Pupillary Responses During Information Processing Vary with Scholastic Aptitude Test Scores (1979)Verbal and Nonverbal Communication of Deception (1981)Cues to deception. (2003)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. 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this work references cited by second hop

References

  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1962On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications.4,030 cited
  • 1917Bodily Changes in Pain, Hunger, Fear, and Rage.1,903 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1964Pupil Size in Relation to Mental Activity during Simple Problem-Solving1,167 cited
  • 1978Research for Marketing Decisions601 cited
  • 2004Psychophysiological approaches to the evaluation of psychotherapeutic process and outcome.462 cited
  • 1979Activation Research: Psychobiological Approaches in Consumer Research264 cited
  • 1972Humor and Its Kin258 cited
  • 1966Correcting psychophysiological measures for individual differences in range.243 cited
  • 1974The nature of human consciousness188 cited
  • 1967FACTS AND ARTIFACTS IN USING ANALYSIS OF COVARIANCE TO “UNDO” THE LAW OF INITIAL VALUES158 cited
  • 1967THE LAW OF INITIAL VALUE102 cited
  • 1972Advertisement Complexity and Looking Time84 cited

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Cited by

  • 1993Continuous measurement of self‐report of emotional response54 cited
  • 2019What Colour and Light Do in Service Atmospherics: A Neuro-Marketing Perspective37 cited
  • 1985Physiological responses and advertising effects: Is the cup half full or half empty?32 cited
  • 2021Eye-tracking support for architects, conservators, and museologists. Anastylosis as pretext for research and discussion25 cited
  • 2015Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing22 cited
  • 2020“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising21 cited
  • 2017How Can Consumer Science Be Used for Gaining Information About Consumers and the Market?20 cited
  • 2019Opening the ‘black box’ of luxury consumers: An application of psychophysiological method16 cited
  • 2021Using eye‐movements to assess underlying factors in online purchasing behaviors15 cited
  • 2020The Interrelation of Perceived and Unconscious Reactions in the Situation of the Rank Assessment of Preferences Among Several Alternatives2 cited