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Music and Advertising: The Effect of Music in Television Commercials on Consumer Attitudes
16 references·1 citing·37 second hop
Music and Advertising: The Effect of Music in Television Commercials on Consumer Attitudes (2012)Music and Advertising: The Effect of Musi…Evaluating Empirical Research into Music in Advertising: A Congruity Perspective (2007)Evaluating Empirical Research…Effects of Popular Music in Advertising on Attention and Memory (2006)Effects of Popular Music in A…Purchase occasion influence on the role of music in advertising (2003)Purchase occasion influence o…The Effects of Music in a Retail Setting on Real and Perceived Shopping Times (2000)The Effects of Music in a Ret…Identifying Who Dislikes Television Advertising: Not by Demographics Alone (1994)Identifying Who Dislikes Tele…The Influence of Background Music on Shopping Behavior: Classical Versus Top-Forty Music in a Wine Store (1993)The Influence of Background M…The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads (1991)The Differential Role of Char…Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising (1990)Understanding Jingles and Nee…Music, Mood, and Marketing (1990)Music, Mood, and MarketingThe Effects of Background Music in Advertising: A Reassessment (1989)The Effects of Background Mus…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…A Closer Look at Classical Conditioning (1985)A Closer Look at Classical Co…The Influence of Positive Affect on Decision-Making Strategy (1983)The Influence of Positive Aff…The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Confessions of an Advertising Man (1964)Confessions of an Advertising…Informal social communication. (1950)Informal social communication.İkna Edici İletişimde Reklam Müziğinin Kullanımı: Banka Reklam Müziklerinin İkna Edici İletişim Stratejileri Açısından İncelenmesi (2019)İkna Edici İletişimde Reklam …A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)Atmospherics as a Marketing Tool (1974)A circumplex model of affect. (1980)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants (2008)Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook (2016)Predicting overall customer satisfaction: Big data evidence from hotel online textual reviews (2018)The Impact of Television Advertising: Learning Without Involvement (1965)The Elaboration Likelihood Model of Persuasion (1986)Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning. (2001)Philosophy in a New Key (1957)Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)The Effects of the Service Environment on Affect and Consumer Perception of Waiting Time: An Integrative Review and Research Propositions (1996)The influence of in-store music on wine selections. (1999)Store Atmospherics: A Multisensory Perspective (2014)Design and Analysis: A Researcher's Handbook (1975)Mall atmospherics: the interaction effects of the mall environment on shopping behavior (2004)The impact of servicescape on quality perception (2005)Relationships Among Experiential Marketing, Experiential Value, and Customer Satisfaction (2008)Historical and Personal Nostalgia in Advertising Text: TheFin de siècleEffect (1992)Feminist Literary Criticism and the Deconstruction of Ads: A Postmodern View of Advertising and Consumer Responses (1993)Ideology in Consumer Research, 1980 and 1990: A Marxist and Feminist Critique (1993)Illusion and well-being: A social psychological perspective on mental health. (1988)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)The Benefits of Frequent Positive Affect: Does Happiness Lead to Success? (2005)A Theory of Social Comparison Processes (1954)Birds of a Feather: Homophily in Social Networks (2001)Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude (1998)The Impact of Humor in Advertising: A Review (1992)The Project Ecology of Advertising: Tasks, Talents and Teams (2002)Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors (2005)
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References

  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1950Informal social communication.1,732 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1990Music, Mood, and Marketing746 cited
  • 1983The Influence of Positive Affect on Decision-Making Strategy579 cited
  • 2000The Effects of Music in a Retail Setting on Real and Perceived Shopping Times494 cited
  • 1991The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads474 cited
  • 1993The Influence of Background Music on Shopping Behavior: Classical Versus Top-Forty Music in a Wine Store426 cited
  • 1964Confessions of an Advertising Man377 cited
  • 1990Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising236 cited
  • 2003Purchase occasion influence on the role of music in advertising203 cited
  • 1989The Effects of Background Music in Advertising: A Reassessment201 cited
  • 1985A Closer Look at Classical Conditioning187 cited
  • 1994Identifying Who Dislikes Television Advertising: Not by Demographics Alone176 cited
  • 2007Evaluating Empirical Research into Music in Advertising: A Congruity Perspective

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149 cited
  • 2006Effects of Popular Music in Advertising on Attention and Memory120 cited
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    • 2019İkna Edici İletişimde Reklam Müziğinin Kullanımı: Banka Reklam Müziklerinin İkna Edici İletişim Stratejileri Açısından İncelenmesi7 cited