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Creative strategy in advertising
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  • 2007Advertising and Audience Offense: The Role of Intentional Humor93 cited
  • 2012Generations X and Y Attitude towards Controversial Advertising47 cited
  • 2014IMPORTANCE OF CREATIVE ADVERTISING AND MARKETING ACCORDING TO UNIVERSITY STUDENTS’ PERSPECTIVE44 cited
  • 2009From the Sacred to the Profane: A Critical Analysis of the Changing Nature of Religious Imagery in Advertising36 cited
  • 1987Magazine Advertising Layout and Design: 1932–198231 cited
  • 2008Attention for Open and Closed Advertisements31 cited
  • 2011An Empirical Investigation of the Association between Creative Advertising and Advertising Effectiveness in Pakistan26 cited
  • 1995Advertising Images: From Persuasion to Polysemy25 cited
  • 2020El papel de la técnica publicitaria Branded Content para generar nuevos vínculos de compromiso entre marca y sociedad.22 cited
  • 1989How advertising message strategies are set14 cited
  • 2001Like an Idea, only Better: How do Advertising Educators and Practitioners Define and use the Creative Concept?13 cited
  • 1998Content and Strategy in the Entry-Level Advertising Portfolio13 cited
  • 2001Teaching TV Advertising Creative Using Digital Video on the Desktop9 cited
  • 2014Symbolic Language War in Celluler Advertisement (A Critical Discourse Analysis)

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