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How Brand Reputation Affects the Advertising-Brand Equity Link

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References

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1997Dimensions of Brand Personality4,046 cited
1996Measuring Brand Equity Across Products and Markets3,591 cited
1996Reputation: Realizing Value from the Corporate Image2,620 cited
1999How Advertising Works: What Do We Really Know?1,436 cited
1998The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination1,348 cited
1998A Communication-Based Marketing Model for Managing Relationships1,236 cited
1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
1999Perceptions of Price Unfairness: Antecedents and Consequences941 cited
1992The Effects of Brand Extensions on Market Share and Advertising Efficiency

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744 cited

1990Double Jeopardy Revisited609 cited

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