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Informational/Transformational Advertising
9 references·16 citing·47 second hop
Informational/Transformational Advertising (2000)Informational/Transformational AdvertisingThe Visual Components of Print Advertising: A Five‐country Cross‐cultural Analysis (1992)The Visual Components of Prin…Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials (1992)Culture and Advertising Execu…Cross-Cultural Advertising (1989)Cross-Cultural AdvertisingReflections of Culture: An Analysis of Japanese and American Advertising Appeals (1987)Reflections of Culture: An An…A Content Analysis of Visuals Used in Print Media Advertising (1987)A Content Analysis of Visuals…Analysis of Information Content in U.S. and Japanese Magazine Advertising (1986)Analysis of Information Conte…Empirical Research in International Marketing: 1976–1982 (1984)Empirical Research in Interna…Attitude research plays for high stakes (1979)Attitude research plays for h…On the definition of “Picture” (1966)On the definition of “Picture”The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products (2023)The role of informational ver…Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender (2021)Comparing young adult respons…Consumer attitude towards sales promotion techniques: a multi-country study (2019)Consumer attitude towards sal…Matching cause-related marketing campaign to culture (2017)Matching cause-related market…Before–after appeals: a dual-route effect model (2015)Before–after appeals: a dual-…The Secret Sauce for Super Bowl Advertising (2013)The Secret Sauce for Super Bo…Sales promotion in Asia: successful strategies for Singapore and Malaysia (2013)Sales promotion in Asia: succ…Retailer Brand Experience, Brand Experience Congruence, and Consumer Satisfaction (2012)Retailer Brand Experience, Br…Research Note : Sample size in content analysis of advertising (2012)Research Note : Sample size i…A study of visual puffery in fragrance advertising (2012)A study of visual puffery in …Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets? (2011)Newspaper vs. Online Advertis…Enhancing food promotion in the supermarket industry (2006)Enhancing food promotion in t…Social marketing communication in a multicultural environment: practical issues and theoretical contributions from cross-cultural marketing (2005)Social marketing communicatio…The relationship of cultural values and message strategies in service advertising (2004)The relationship of cultural …Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging (2003)Examining the Intricacies of …Advertising standardization in India: US multinational experience (2002)Advertising standardization i…Language, Thought, and Reality. (1956)The Measurement of Meaning (1957)The Process of Education (1960)Pictures and adult learning (1984)Charts, Graphs, and Diagrams in Educational Materials (1987)Cognitive Effects of Multimedia Learning (2009)The Hidden Dimension (1973)Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: International Differences in Work-Related Values. (1983)Standardization versus adaptation of international advertising strategies: Towards a framework (1997)The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers' Responses Toward Persuasive Communication on the Web (2005)Special Review Article: Beyond culture or beyond control? Reviewing the use of Hall’s high-/low-context concept (2011)Cross-Cultural Research Methods (1980)The Decision-Maker and Export Entry and Expansion (1981)Country-of-Origin Effects on Product Evaluations (1982)A Market Expansion Ability Approach to Identify Potential Exporters (1992)An Assessment of Theoretical and Methodological Development in International Marketing: 1980-1990 (1993)The changing dynamic of consumer behavior: implications for cross-cultural research (1997)Estimating Nonresponse Bias in Mail Surveys (1977)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)International advertising strategy: the standardisation question in manager studies (2007)Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different? (2010)Transferring the Retail Format Successfully into Foreign Countries (2012)An Analysis of Information Content in Television Advertising (1977)Content Analysis in Consumer Research (1977)Characteristics of TV Commercials Perceived as Informative (1982)Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising (1987)Cultural Differences in Message Strategies: A Comparison between American and Japanese TV Commercials (1993)Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)The Danger of "Local" International Advertising (1967)Cultural differences and inferences about psychological processes. (1971)Customizing global marketing (1986)Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization/Customization Debate (1993)Standardization versus Customization in International Marketing: An Investigation Using Bridging Conjoint Analysis (1995)Structure of vacation destination choice sets (1992)Meta-judgmental versus operative indexes of psychological attributes: The case of measures of attitude strength. (1996)Social media engagement: a model of antecedents and relational outcomes (2017)A Cross-Cultural Analysis of the Visual Components of Print Advertising: The United States and the European Community (1992)Print advertising at the component level (1995)Split-Second Recognition: What Makes Outdoor Advertising Work? (2009)A Content Analysis of Guilt Appeals in Popular Magazine Advertisements (1997)Content dimensions of Web advertising: a cross-national comparison (1999)Advertising visuals in global brands’ local websites: a six-country comparison (2007)Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis (1993)Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Measuring Culture Outside the Head: A Meta-Analysis of Individualism—Collectivism in Cultural Products (2008)
this work references cited by second hop

References

  • 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
  • 1979Attitude research plays for high stakes265 cited
  • 1984Empirical Research in International Marketing: 1976–1982211 cited
  • 1986Analysis of Information Content in U.S. and Japanese Magazine Advertising138 cited
  • 1992The Visual Components of Print Advertising: A Five‐country Cross‐cultural Analysis106 cited
  • 1989Cross-Cultural Advertising102 cited
  • 1992Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials100 cited
  • 1966On the definition of “Picture”94 cited
  • 1987A Content Analysis of Visuals Used in Print Media Advertising72 cited

Cited by

  • 2003Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging60 cited
  • 2019Consumer attitude towards sales promotion techniques: a multi-country study53 cited
  • 2011Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?49 cited
  • 2012Retailer Brand Experience, Brand Experience Congruence, and Consumer Satisfaction48 cited
  • 2012A study of visual puffery in fragrance advertising44 cited

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2002
Advertising standardization in India: US multinational experience
33 cited
  • 2021Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender32 cited
  • 2004The relationship of cultural values and message strategies in service advertising31 cited
  • 2013Sales promotion in Asia: successful strategies for Singapore and Malaysia28 cited
  • 2006Enhancing food promotion in the supermarket industry18 cited
  • 2023The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products17 cited
  • 2013The Secret Sauce for Super Bowl Advertising17 cited
  • 2017Matching cause-related marketing campaign to culture15 cited
  • 2015Before–after appeals: a dual-route effect model13 cited
  • 2005Social marketing communication in a multicultural environment: practical issues and theoretical contributions from cross-cultural marketing13 cited
  • 2012Research Note : Sample size in content analysis of advertising11 cited