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THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS
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THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS (2009)THE INFLUENCE OF MARKET TYPE AND DEMOGRAP…The brand loyalty life cycle: Implications for marketers (2005)The brand loyalty life cycle:…The theory of reasoned action applied to brand loyalty (1998)The theory of reasoned action…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Building Strong Brands (1995)Building Strong BrandsExcess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)Excess Behavioral Loyalty for…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Brand Loyalty and Marketing Strategy: An Application to Home Appliances (1992)Brand Loyalty and Marketing S…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYAnalysis of Brand Resonance Amongst Young Consumers with Reference to Select Product Categories (2015)Analysis of Brand Resonance A…A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS (2010)A COMPARATIVE STUDY OF THE RE…Marketing Management: Analysis, Planning and Control (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Relationships of Customer-Perceived Value, Satisfaction, Loyalty and Behavioral Intentions (2007)Corporate image, loyalty, and commitment in the consumer travel industry (2011)Recognise misinformation and verify before sharing: a reasoned action and information literacy perspective (2019)An Evaluation Cost Model of Consideration Sets (1990)Double Jeopardy Revisited (1990)Development and Testing of a Model of Consideration Set Composition (1991)Patterns of Buyer Behavior: Regularities, Models, and Extensions (1995)A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets (2001)Reexamining the Market Share–Customer Satisfaction Relationship (2013)The Behavioral Consequences of Service Quality (1996)THE EFFECT OF BRAND IMAGE ON OVERALL SATISFACTION AND LOYALTY INTENTION IN THE CONTEXT OF COLOR COSMETIC (2007)The effects of visual rejuvenation through brand logos (2011)Engagement-Based Loyalty: The Effects of Social Media Engagement on Customer Loyalty in the Travel Industry (2017)Brand Loyalty: Measurement and Management (1978)Affective and Cognitive Factors in Preferences (1982)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The Moderating Effects of Involvement on the Relationships between Satisfaction, Trust and Commitment in e-Banking (2009)What keeps mobile banking customers loyal? (2014)Product Labels for the Circular Economy: Are Customers Willing to Pay for Circular? (2020)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Partial Least Squares Structural Equation Modeling (2017)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Measuring customer‐based brand equity (1995)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Building Strong Brands4,432 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing272 cited
  • 1998The theory of reasoned action applied to brand loyalty150 cited
  • 2005The brand loyalty life cycle: Implications for marketers126 cited
  • 1992Brand Loyalty and Marketing Strategy: An Application to Home Appliances95 cited

Cited by

  • 2015Analysis of Brand Resonance Amongst Young Consumers with Reference to Select Product Categories8 cited
  • 2010A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS7 cited

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