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Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum
16 references·3 citing·36 second hop
Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum (2009)Examining the Effectiveness of Athlete Ce…Communication And Persuasion (2017)Communication And PersuasionThe Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The image : a guide to pseudo-events in America (1992)The image : a guide to pseudo…The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…What is beautiful is good. (1972)What is beautiful is good.The Handbook of Social Psychology (1969)The Handbook of Social Psycho…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Expertise, Trustworthiness, Similarity, Familiarity, Likeability, Product-Match Up of Celebrity Endorsement to Purchase Intention (2022)Expertise, Trustworthiness, S…The Effect of Sport Sponsorship Programs of Various Sport Events on Stock Price Behavior During a Sport Event (2012)The Effect of Sport Sponsorsh…A Comparison of American and Chinese Consumers’ Attitudes Toward Athlete Celebrity Endorsers (2010)A Comparison of American and …The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Scales for the measurement of ethos (1966)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Advances in Consumer Research (2025)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Levi-Strauss’s Theory on Kinship and Marriage (1952)Social stigma and self-esteem: The self-protective properties of stigma. (1989)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)How stigma interferes with mental health care. (2004)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Tourist motivation an appraisal (1981)Exploring the essence of memorable tourism experiences (2011)To See and Be Seen: Celebrity Practice on Twitter (2011)The Elaboration Likelihood Model of Persuasion (1986)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

  • 1969The Handbook of Social Psychology12,518 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1972What is beautiful is good.3,863 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
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  • 2017Communication And Persuasion2,240 cited
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  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
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  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep

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1,309 cited
  • 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
  • Cited by

    • 2022Expertise, Trustworthiness, Similarity, Familiarity, Likeability, Product-Match Up of Celebrity Endorsement to Purchase Intention19 cited
    • 2010A Comparison of American and Chinese Consumers’ Attitudes Toward Athlete Celebrity Endorsers18 cited
    • 2012The Effect of Sport Sponsorship Programs of Various Sport Events on Stock Price Behavior During a Sport Event17 cited