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Recruiting Effects of Army Advertising
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Recruiting Effects of Army Advertising (1989)Recruiting Effects of Army AdvertisingThe Shape of the Advertising Response Function (1999)The Shape of the Advertising …Time Series Analysis, Forecasting, and Control (1995)Time Series Analysis, Forecas…How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…ADPULS: An Advertising Model with Wearout and Pulsation (1982)ADPULS: An Advertising Model …Advertising and the S-Curve: A New Approach (1979)Advertising and the S-Curve: …Marketing Models and Econometric Research (1977)Marketing Models and Economet…An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship (1977)An Exposition of the Box-Jenk…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…Advertising, Competition and Market Conduct in Oligopoly over Time (1976)Advertising, Competition and …The economics of advertising (1972)The economics of advertisingTesting Distributed Lag Models of Advertising Effect (1972)Testing Distributed Lag Model…Estimating Dynamic Effects of Market Communications Expenditures (1972)Estimating Dynamic Effects of…Quantitative Theories in Advertising. (1971)Quantitative Theories in Adve…Simultaneous-Equation Regression Analysis of Sales and Advertising (1969)Simultaneous-Equation Regress…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The economic analysis of advertising (2005)American Economic Review (2019)Optimal Advertising Policy under Dynamic Conditions (1962)Models and Managers: The Concept of a Decision Calculus (1970)Diffusion and Advertising: The German Telephone Campaign (1987)Competitive Strategies for Late Entry into a Market with a Dominant Brand (1990)An approach for determination of warranty length (1992)Distributed Lags and Investment Analysis. (1955)Discrimination Among Mechanistic Models (1967)Distributed Lags: A Survey (1967)The effect of advertising on competition: a survey (1979)Indirect Financial Benefits from Service Quality (1996)Information and Consumer Behavior (1970)Reliability of Nominal Data Based on Qualitative Judgments (1989)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Advances in Consumer Research (2025)Serial Correlation as a Convenient Simplification, Not a Nuisance: A Comment on a Study of the Demand for Money by the Bank of England (1978)Do Stock Prices Move Too Much to be Justified by Subsequent Changes in Dividends? (1980)Principles of forecasting : a handbook for researchers and practitioners (2001)Why Do Corporations Give to Charity? (1988)Caveat Emptor: The Construction of Nonprofit Consumer Watchdog Organizations (1998)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Feature Article—Aggregate Advertising Models: The State of the Art (1979)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Building Models for Marketing Decisions (2000)Persuasive advertising in Hotelling's model of product differentiation (1999)Can a franchise chain coordinate? (2002)Pricing response to entry and agglomeration effects (2009)The Development of the Hierarchy of Effects: An Historical Perspective (1987)The Role of Firm Size in Bilateral Bargaining: A Study of the Cable Television Industry (1999)A fresh meat almost ideal demand system incorporating negative TV press and advertising impact (2001)
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References

  • 1995Time Series Analysis, Forecasting, and Control3,494 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results513 cited
  • 1972The economics of advertising389 cited
  • 1999The Shape of the Advertising Response Function294 cited
  • 1976Advertising, Competition and Market Conduct in Oligopoly over Time221 cited
  • 1972Testing Distributed Lag Models of Advertising Effect202 cited
  • 1982ADPULS: An Advertising Model with Wearout and Pulsation148 cited
  • 1977An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship130 cited
  • 1977Marketing Models and Econometric Research124 cited
  • 1969Simultaneous-Equation Regression Analysis of Sales and Advertising113 cited
  • 1972Estimating Dynamic Effects of Market Communications Expenditures109 cited
  • 1979Advertising and the S-Curve: A New Approach79 cited

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1971
Quantitative Theories in Advertising.
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