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Market Segmentation: How to Do It, How to Profit from It
0 references·16 citing·56 second hopsampled
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  • 2007The Environmental Values of Potential Ecotourists: A Segmentation Study141 cited
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  • 2012MARKET SEGMENT EVALUATION AND SELECTION BASED ON APPLICATION OF FUZZY AHP AND COPRAS-G METHODS117 cited
  • 2007Making sense of market segmentation: a fashion retailing case105 cited
  • 2008Approaches to Customer Segmentation104 cited
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  • 2019Willingness to pay for eco-friendly furniture based on demographic factors80 cited
  • 2017Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach71 cited
  • 2013Strategic Customer Management: Integrating Relationship Marketing and CRM69 cited
  • 2014

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Performing market segmentation: a performative perspective
66 cited
  • 2015A biclustering-based method for market segmentation using customer pain points62 cited
  • 2010Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation59 cited