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Music and Marketing
16 references·2 citing·49 second hop
Music and Marketing (2010)Music and MarketingAdvances in Consumer Research (2025)Advances in Consumer ResearchThe Social and Applied Psychology of Music (2008)The Social and Applied Psycho…Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market (2006)Experimental Study of Inequal…On the Depth and Dynamics of Online Search Behavior (2004)On the Depth and Dynamics of …Metacognitive Experiences in Consumer Judgment and Decision Making (2004)Metacognitive Experiences in …Spot the difference: consumer responses towards counterfeits (2001)Spot the difference: consumer…Retail Environment, Self-Congruity, and Retail Patronage (2000)Retail Environment, Self-Cong…The influence of in-store music on wine selections. (1999)The influence of in-store mus…Opinion Leaders and Opinion Seekers: Two New Measurement Scales (1996)Opinion Leaders and Opinion S…The Influence of Store Environment on Quality Inferences and Store Image (1994)The Influence of Store Enviro…The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? (1992)The Role of Expectancy and Re…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …Advances in Consumer Research (1992)Advances in Consumer ResearchThe Influence of Background Music on the Behavior of Restaurant Patrons (1986)The Influence of Background M…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Music as Advertisement (2021)Music as AdvertisementLa persuasión de la música en la publicidad. El ejemplo Coca-Cola. (2014)La persuasión de la música en…Atmospherics as a Marketing Tool (1974)Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)Music, Mood, and Marketing (1990)Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? (1996)Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants (2008)Statistical principles in experimental design. 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(2001)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural equation modeling in practice: A review and recommended two-step approach. (1988)EQS : structural equations program manual (1989)Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences (2006)Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews (2011)Brand communication through digital influencers: Leveraging blogger engagement (2014)Processing Fads and Fashions: An Organization-Set Analysis of Cultural Industry Systems (1972)Foundations of social theory (1990)Cumulative Advantage as a Mechanism for Inequality: A Review of Theoretical and Empirical Developments (2006)The Economics of Superstars (2009)A 61-million-person experiment in social influence and political mobilization (2012)The spread of low-credibility content by social bots (2018)Understanding Attitudes and Predicting Social Behavior (1980)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Understanding Consumer Conversations Around Ads in a Web 2.0 World (2011)Social media and sports: driving fan engagement with football clubs on Facebook (2017)The Effects of Instagram Use, Social Comparison, and Self-Esteem on Social Anxiety: A Survey Study in Singapore (2020)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)
this work references cited by second hop

References

  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1992Advances in Consumer Research2,863 cited
  • 2006Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market2,174 cited
  • 1994The Influence of Store Environment on Quality Inferences and Store Image1,538 cited
  • 2004Metacognitive Experiences in Consumer Judgment and Decision Making1,346 cited
  • 2025Advances in Consumer Research1,129 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 1986The Influence of Background Music on the Behavior of Restaurant Patrons936 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1996Opinion Leaders and Opinion Seekers: Two New Measurement Scales738 cited
  • 1992The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?723 cited
  • 2000Retail Environment, Self-Congruity, and Retail Patronage604 cited
  • 2001Spot the difference: consumer responses towards counterfeits548 cited
  • 2004On the Depth and Dynamics of Online Search Behavior519 cited
  • 1999The influence of in-store music on wine selections.

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510 cited
  • 2008The Social and Applied Psychology of Music501 cited
  • Cited by

    • 2014La persuasión de la música en la publicidad. El ejemplo Coca-Cola.17 cited
    • 2021Music as Advertisement3 cited