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A new approach to industrial market segmentation
0 references·16 citing·53 second hopsampled
A new approach to industrial market segmentation (2013)A new approach to industrial market segme…Improved market segmentation by fuzzifying crisp clusters: A case study of the energy market in Spain (2014)Improved market segmentation …Judging the quality of customer segments: segmentation effectiveness (2010)Judging the quality of custom…Segmentation analysis for industrial markets (2002)Segmentation analysis for ind…Stakeholders in a hybrid market: the example of air business passenger travel (1999)Stakeholders in a hybrid mark…Strategic segmentation of industrial markets (1998)Strategic segmentation of ind…Normative Models and Practical Applications of Segmentation in Business Markets (1997)Normative Models and Practica…Model for market segments evaluation and selection (1996)Model for market segments eva…Examining an industrial buyer’s purchasing linkages: a network model and analysis of organizational buying workflow (1996)Examining an industrial buyer…Implementation problems in industrial market segmentation (1994)Implementation problems in in…Decision-making time in organizational buying behavior: An investigation of its antecedents (1993)Decision-making time in organ…An approach to industrial market segmentation (1991)An approach to industrial mar…Segmentation of Markets Based on Customer Service (1990)Segmentation of Markets Based…Identifying and Qualifying Industrial Market Segments (1985)Identifying and Qualifying In…A review of industrial market segmentation research and a proposal for an integrated segmentation framework (1985)A review of industrial market…Targeting the Switchable Industrial Customer (1984)Targeting the Switchable Indu…Measuring perceived pre-purchase risk for a new industrial product (1979)Measuring perceived pre-purch…Marketing Management: Analysis, Planning and Control (1973)Restoring Our Competitive Edge: Competing through Manufacturing. (1985)Marketing management: analysis. planning. implementation and control (2000)Customer responsive supply chain strategy: An unnatural act? (2006)A hybrid big data analytical approach for analyzing customer patterns through an integrated supply chain network (2020)Structural Equations with Latent Variables (1989)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)Structural Equations with Latent Variables. (1991)Measuring Market Orientation: Exploring a Market Oriented Approach (2002)Reducing uncertainty in supplier selection decisions: Antecedents and outcomes of procedural rationality (2012)INTER-ORGANIZATIONAL NETWORKS AND INNOVATION IN SMALL, KNOWLEDGE-INTENSIVE FIRMS: A LITERATURE REVIEW (2013)Psychographics: A Critical Review (1975)Issues and Advances in Segmentation Research (1978)Mail and Telephone Surveys (1979)An intra‐ and inter‐organisational perspective on industrial segmentation (2008)Bridging Industrial Segmentation Theory and Practice (2009)Going Beyond Customers – A Business Segmentation Approach Using Network Pictures to Identify Network Segments (2009)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Case Study Research (2004)Spending time, spending money: passenger segmentation in an international airport (2012)An attitude-based latent class segmentation analysis of mobile phone users (2013)Bank CRM Optimization Using Predictive Classification Based on the Support Vector Machine Method (2020)Industrial market segmentation (1974)Segmenting the industrial market (1983)New Products and Financial Risk Changes (1992)Gender Differences in Weighting of Supplier Selection Criteria (2000)Models and Managers: The Concept of a Decision Calculus (2004)Theory and Methods of Scaling (1958)Consumer Behavior as Risk Taking (1960)An Analysis Of Vendor Selection Systems And Decisions (1966)SEGMENTING THE GLOBAL MARKET FOR INDUSTRIAL GOODS: ISSUES AND IMPLICATIONS (1988)Balancing Theory and Practice (1998)Market segmentation and the structure of competition: applicability of the strategic group concept for an improved market segmentation on industrial markets (2001)Market Segmentation: A Review (1987)Marketing Research: An Applied Orientation (1994)Market segmentation in the European airport sector (2000)A new model for airport passenger segmentation (2015)A novel approach to market segmentation selection using artificial intelligence techniques (2022)Models of Man. 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(1960)Conditional logit analysis of qualitative choice behavior (1972)Optimal market segmentation of hotel rooms—the non-linear case (1996)Nonmonotonic Status Effects in New Product Adoption (2014)Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying (2016)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Stock market reactions to customer service changes (1995)Mediating effects of relationship quality on customer relationships: an empirical study in Hong Kong (2007)Middle-range theorizing on logistics customer service (2018)Defining the Business: The Starting Point of Strategic Planning (1980)Segmenting a market in the making: Industrial market segmentation as construction (2009)The Impact of the Corporate Mind-set on New Product Launch Strategy and Market Performance (2010)After-sales services and aftermarket support: a systematic review, theory and future research directions (2019)
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  • 1990Segmentation of Markets Based on Customer Service118 cited
  • 1993Decision-making time in organizational buying behavior: An investigation of its antecedents66 cited
  • 1985A review of industrial market segmentation research and a proposal for an integrated segmentation framework66 cited
  • 2002Segmentation analysis for industrial markets63 cited
  • 1994Implementation problems in industrial market segmentation58 cited
  • 1984Targeting the Switchable Industrial Customer57 cited
  • 2010Judging the quality of customer segments: segmentation effectiveness50 cited
  • 1996Model for market segments evaluation and selection36 cited
  • 1991An approach to industrial market segmentation35 cited
  • 1997Normative Models and Practical Applications of Segmentation in Business Markets35 cited
  • 1998Strategic segmentation of industrial markets33 cited
  • 1979Measuring perceived pre-purchase risk for a new industrial product30 cited
  • 2014Improved market segmentation by fuzzifying crisp clusters: A case study of the energy market in Spain24 cited
  • 1999Stakeholders in a hybrid market: the example of air business passenger travel23 cited

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  • 1985Identifying and Qualifying Industrial Market Segments23 cited
  • 1996Examining an industrial buyer’s purchasing linkages: a network model and analysis of organizational buying workflow23 cited