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An internal marketing approach to public sector management
16 references·16 citing·35 second hopsampled
An internal marketing approach to public sector management (1999)An internal marketing approach to public …Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…TECHNICAL AND STRATEGIC HUMAN RESOURCES MANAGEMENT EFFECTIVENESS AS DETERMINANTS OF FIRM PERFORMANCE. (1997)TECHNICAL AND STRATEGIC HUMAN…Trust and Breach of the Psychological Contract (1996)Trust and Breach of the Psych…Organizational commitment: The utility of an integrative definition. (1994)Organizational commitment: Th…The service organization: Human resources management is crucial (1993)The service organization: Hum…Marketing Services: Competing Through Quality (1992)Marketing Services: Competing…The measurement and antecedents of affective, continuance and normative commitment to the organization (1990)The measurement and anteceden…Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)Relationship approach to mark…Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level (1990)Internal marketing and organi…HUMAN RESOURCE MANAGEMENT AND INDUSTRIAL RELATIONS[1] (1987)HUMAN RESOURCE MANAGEMENT AND…A Service Quality Model and its Marketing Implications (1984)A Service Quality Model and i…Classifying Services to Gain Strategic Marketing Insights (1983)Classifying Services to Gain …Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…Breaking Free from Product Marketing (1977)Breaking Free from Product Ma…Organizational commitment, job satisfaction, and turnover among psychiatric technicians. (1974)Organizational commitment, jo…Coefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…Unleashing proactive low‐carbon strategies through behavioral factors in biodiversity‐intensive sustainable supply chains: Mixed methodology (2021)Unleashing proactive low‐carb…Internal Marketing and Internal Customer: A Review, Reconceptualization, and Extension (2019)Internal Marketing and Intern…Organizational Culture, Internal Marketing, and Perceived Organizational Support in Portuguese Higher Education Institutions (2018)Organizational Culture, Inter…Exploring HR practitioners’ perspective on employer branding and its role in organisational attractiveness and talent management (2017)Exploring HR practitioners’ p…Engaging People with Employer Branding (2016)Engaging People with Employer…Internal marketing for engaging employees on the corporate responsibility journey (2012)Internal marketing for engagi…Impact of Market Orientation on Business Performance: Role of Employee Satisfaction and Customer Satisfaction (2012)Impact of Market Orientation …Continuing the evolution: towards sustainable HRM and sustainable organizations (2011)Continuing the evolution: tow…Internal Marketing- A Tool to Harness Employees’ Power in Service Organizations in India (2009)Internal Marketing- A Tool to…Employee perspectives of service quality in the supermarket sector (2009)Employee perspectives of serv…The influence of strategic HRM and sector on perceived performance in health services organizations (2008)The influence of strategic HR…Broadening even more the internal marketing concept (2008)Broadening even more the inte…What determines the size of the HR function? A cross-national analysis (2006)What determines the size of t…Organisational antecedents of market orientation in the public university system (2006)Organisational antecedents of…Strategic HRM in for-profit and non-profit organizations in a knowledge-intensive industry (2004)Strategic HRM in for-profit a…The market orientation concept in the private nonprofit organisation domain (2002)The market orientation concep…Relation of Consumers' Buying Habits to Marketing Methods (1923)Principles of Marketing (1972)An empirical assessment of the SERVQUAL scale (1992)Relational Benefits in Services Industries: The Customer's Perspective (1998)Designing conceptual articles: four approaches (2020)A Service‐Orientated Approach to Marketing of Services (1978)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Transformational leader behaviors and their effects on followers' trust in leader, satisfaction, and organizational citizenship behaviors (1990)An Integrative Model Of Organizational Trust (1995)Psychological Safety and Learning Behavior in Work Teams (1999)TRUST AND DISTRUST IN ORGANIZATIONS: Emerging Perspectives, Enduring Questions (1999)Trust in leadership: Meta-analytic findings and implications for research and practice. (2002)Exchange and Power in Social Life (2017)The measurement of organizational commitment (1979)Employee-Organization Linkages: The Psychology of Commitment, Absenteeism, and Turnover. (1984)Justice at the millennium: A meta-analytic review of 25 years of organizational justice research. (2001)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Measurement and prediction (1950)Intraclass correlations: Uses in assessing rater reliability. (1979)The Pittsburgh sleep quality index: A new instrument for psychiatric practice and research (1989)The theory of planned behavior (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Linking Organizational Resources and Work Engagement to Employee Performance and Customer Loyalty: The Mediation of Service Climate. (2005)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)A three-component conceptualization of organizational commitment (1991)The Commitment-Trust Theory of Relationship Marketing (1994)
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References

  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 1990The measurement and antecedents of affective, continuance and normative commitment to the organization11,669 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1984A Service Quality Model and its Marketing Implications6,560 cited
  • 1974Organizational commitment, job satisfaction, and turnover among psychiatric technicians.5,724 cited
  • 1996Trust and Breach of the Psychological Contract3,027 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 1977Breaking Free from Product Marketing2,056 cited
  • 1983Classifying Services to Gain Strategic Marketing Insights1,994 cited
  • 1997TECHNICAL AND STRATEGIC HUMAN RESOURCES MANAGEMENT EFFECTIVENESS AS DETERMINANTS OF FIRM PERFORMANCE.1,824 cited
  • 1987HUMAN RESOURCE MANAGEMENT AND INDUSTRIAL RELATIONS[1]1,352 cited
  • 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
  • 1993The service organization: Human resources management is crucial710 cited
  • 1994Organizational commitment: The utility of an integrative definition.

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647 cited
  • 1990Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level635 cited
  • Cited by

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    • 2012Impact of Market Orientation on Business Performance: Role of Employee Satisfaction and Customer Satisfaction79 cited
    • 2006Organisational antecedents of market orientation in the public university system76 cited
    • 2016Engaging People with Employer Branding71 cited
    • 2019Internal Marketing and Internal Customer: A Review, Reconceptualization, and Extension68 cited
    • 2008Broadening even more the internal marketing concept65 cited
    • 2009Employee perspectives of service quality in the supermarket sector61 cited
    • 2009Internal Marketing- A Tool to Harness Employees’ Power in Service Organizations in India60 cited
    • 2004Strategic HRM in for-profit and non-profit organizations in a knowledge-intensive industry60 cited
    • 2008The influence of strategic HRM and sector on perceived performance in health services organizations56 cited
    • 2012Internal marketing for engaging employees on the corporate responsibility journey47 cited
    • 2018Organizational Culture, Internal Marketing, and Perceived Organizational Support in Portuguese Higher Education Institutions39 cited
    • 2021Unleashing proactive low‐carbon strategies through behavioral factors in biodiversity‐intensive sustainable supply chains: Mixed methodology37 cited