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An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments
12 references·0 citing·43 second hop
An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments (2001)An artificial neural net attraction model…Chapter 6 Market-share models (1993)Chapter 6 Market-share modelsThe Discounting of Discounts and Promotion Thresholds (1992)The Discounting of Discounts …Market response models: Econometric and time series analysis (1991)Market response models: Econo…Specification and empirical evaluation of a cluster-asymmetry market share model (1990)Specification and empirical e…Market Response Models: Econometric and Time Series Analysis (1989)Market Response Models: Econo…Market-Share Analysis (1988)Market-Share AnalysisSpecification and Empirical Evaluation of a Simple Asymmetric Market Share Model (1987)Specification and Empirical E…On the Predictive Power of Market Share Attraction Models (1984)On the Predictive Power of Ma…A Market Share Theorem (1975)A Market Share TheoremParameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach (1974)Parameter Estimation for a Mu…Logically Consistent Market Share Models (1973)Logically Consistent Market S…Buyers' Subjective Perceptions of Price (1973)Buyers' Subjective Perception…Measuring advertising effectiveness. (1963)Models and Managers: The Concept of a Decision Calculus (1970)An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model (1992)How Promotions Work: SCAN*PRO-Based Evolutionary Model Building (2002)Models and Managers: The Concept of a Decision Calculus (2004)Pricing: Making Profitable Decisions (1980)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)UPC Scanner Pricing Systems: Are They Accurate? (1994)Consumer price sensitivity and price thresholds14 14Sangman Han is Associate Professor, School of Business Administration Sungkyunkwan University, 53 3-ga, Myongnyun-dong, Chongno-gu, Seoul (phone: 82-2-760-0456, email: smhan@yurim.skku.ac.kr). Sunil Gupta is Meyer Feldberg Professor of Business (phone: 212-854-3467, email: sg37@columbia.edu) and Donald R. Lehmann is George E. Warren Professor (phone: 212-854-3465, email: drl2@columbia.edu), both at the Graduate School of Business, Columbia University, New York, NY 10027. All correspondence should be directed to Sunil Gupta. (2001)Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice (2007)Individual Choice Behavior (1962)Marketing Management: Analysis, Planning and Control (1973)Stated preference and choice models applied to recreation research: A review (1990)Experimental analysis of choice (1991)Competitive facility location and design problem (2006)Economic Forecasts and Policy (1962)On the Prediction Power of Market Share Attraction Models (1981)Quantitative Forecasting-The State of the Art: Econometric Models (1985)There Is No Aggregation Bias: Why Macro Logit Models Work (1991)Competitive facility location model with concave demand (2006)Ecological Correlations and the Behavior of Individuals (1950)Conditional logit analysis of qualitative choice behavior (1972)MONEY, INCOME, AND CAUSALITY (1972)Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data (1991)The Contingency Value of Complementary Capabilities in Product Development (1999)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)Individual Choice Behavior: A Theoretical Analysis. (1960)Econométrie de la compétitivité: modèles et contre-exemples (1997)Market share analysis using semi-parametric attraction models (2002)Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data (2005)Forecasting and operational research: a review (2008)Product Innovations, Advertising, and Stock Returns (2008)Product Innovations, Advertising, and Stock Returns (2009)Marketing Strategy and Differential Advantage (1983)A Model for Customer Complaint Management (1988)Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game (1998)Decline and variability in brand loyalty (1997)Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes (1999)Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement (2022)The Price Bundling of Services: A Normative Framework (1987)Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)The evolution and future of national customer satisfaction index models (2001)
this work references cited by second hop

References

  • 1973Buyers' Subjective Perceptions of Price731 cited
  • 1974Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach484 cited
  • 1989Market Response Models: Econometric and Time Series Analysis480 cited
  • 1992The Discounting of Discounts and Promotion Thresholds359 cited
  • 1991Market response models: Econometric and time series analysis356 cited
  • 1988Market-Share Analysis341 cited
  • 1975A Market Share Theorem278 cited
  • 1973Logically Consistent Market Share Models91 cited
  • 1984On the Predictive Power of Market Share Attraction Models75 cited
  • 1993Chapter 6 Market-share models30 cited
  • 1990Specification and empirical evaluation of a cluster-asymmetry market share model25 cited
  • 1987Specification and Empirical Evaluation of a Simple Asymmetric Market Share Model14 cited

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