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Dimensiones de Personalidad de Marca. Estudio exploratorio en Venezuela
10 references·8 citing·45 second hop
Dimensiones de Personalidad de Marca. Estudio exploratorio en Venezuela (2011)Dimensiones de Personalidad de Marca. Est…Do brand personality scales really measure brand personality? (2003)Do brand personality scales r…A scale for measuring store personality (2003)A scale for measuring store p…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…A conceptual study on brand valuation (2001)A conceptual study on brand v…L'échelle de personnalité de la marque de Jennifer Aaker : Adaptation au contexte français (1999)L'échelle de personnalité de …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Building Strong Brands (1995)Building Strong BrandsMundane Consumption and the Self: A Social‐Identity Perspective (1993)Mundane Consumption and the S…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYLovemark effect: analysis of the differences between students and graduates in a love brand study at a public university (2020)Lovemark effect: analysis of …Propuesta de modelo: personalidad de marca en cadenas de farmacias en Chile (2016)Propuesta de modelo: personal…Brand personality of Business Schools in Chile: Model proposal (2015)Brand personality of Business…PERSONALIDAD DE MARCA EN CARRERAS DE PSICOLOGÍA DE ZONAS TERRITORIALES EXTREMAS: ARICA Y PUNTA ARENAS (2013)PERSONALIDAD DE MARCA EN CARR…Dimensions of Brand Personality in Mexico (2012)Dimensions of Brand Personali…Dimensiones de personalidad de marca. Caso de estudio: cadenas de farmacias (2011)Dimensiones de personalidad d…Medición de la personalidad de marca en el mercado automotriz (2008)Medición de la personalidad d…Estudio comparativo entre personalidad de marca ideal vs. percibida: aplicación a las compañías aéreas (2008)Estudio comparativo entre per…Foundations of Behavioral Research (1967)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands (2006)Positioning countries on personality dimensions: Scale development and implications for country marketing (2006)Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality (2008)Financial Accounting and Reporting (1985)Should you take your brand to where the action is? 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(1988)“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion (2001)The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003)Word of mouth and interpersonal communication: A review and directions for future research (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Measuring customer‐based brand equity (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Impact of Visiting a Brand Website on Brand Personality (2003)The Effect of the Congruence between Brand Personality and Self-Image on Consumer’s Satisfaction and Loyalty: A Conceptual Framework (2010)Towards a micro conception of brand personality: An application for print media brands in a French context (2012)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1995Building Strong Brands4,432 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
  • 2003Do brand personality scales really measure brand personality?755 cited
  • 1993Mundane Consumption and the Self: A Social‐Identity Perspective727 cited
  • 2003A scale for measuring store personality227 cited
  • 2001A conceptual study on brand valuation145 cited
  • 1999L'échelle de personnalité de la marque de Jennifer Aaker : Adaptation au contexte français70 cited

Cited by

  • 2020Lovemark effect: analysis of the differences between students and graduates in a love brand study at a public university20 cited
  • 2015Brand personality of Business Schools in Chile: Model proposal14 cited
  • 2011Dimensiones de personalidad de marca. Caso de estudio: cadenas de farmacias12 cited
  • 2008Medición de la personalidad de marca en el mercado automotriz11 cited
  • 2012Dimensions of Brand Personality in Mexico

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10 cited
  • 2008Estudio comparativo entre personalidad de marca ideal vs. percibida: aplicación a las compañías aéreas10 cited
  • 2013PERSONALIDAD DE MARCA EN CARRERAS DE PSICOLOGÍA DE ZONAS TERRITORIALES EXTREMAS: ARICA Y PUNTA ARENAS9 cited
  • 2016Propuesta de modelo: personalidad de marca en cadenas de farmacias en Chile8 cited