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I Hear you Knocking … Can Advertising Reach Everybody in the Target Audience?
13 references·0 citing·42 second hop
I Hear you Knocking … Can Advertising Reach Everybody in the Target Audience? (2002)I Hear you Knocking … Can Advertising Rea…Advances in Consumer Research (2025)Advances in Consumer ResearchAutomatic and Strategic Processes in Advertising Effects (1996)Automatic and Strategic Proce…Individual Reactions to Advertising: Theoretical and Methodological Developments (1994)Individual Reactions to Adver…The Rossiter-Percy Grid and Emotional Response to Advertising: An Initial Evaluation (1993)The Rossiter-Percy Grid and E…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…How Advertising Works : A Planning Model Revisited (1986)How Advertising Works : A Pla…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…Public opinion quarterly (1983)Public opinion quarterlyConvergent and Discriminant Validity of Television Commercial Rating Scales (1983)Convergent and Discriminant V…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…A Profile of Responses to Commercials (1979)A Profile of Responses to Com…In the Shadow of the Silent Majorities (1978)In the Shadow of the Silent M…A multidimensional set of rating scales for television commercials. (1970)A multidimensional set of rat…The Measurement of Meaning (1957)EQ, Son of EQ, and the Reaction Profile (1964)The Effects of Humor on Attention in Magazine Advertising (1982)Attitude-Toward-the-AD: Links to Humor and to Advertising Effectiveness (1983)Understanding Consumer Conversations Around Ads in a Web 2.0 World (2011)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Buyer Behavior (1971)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Influence of Message Framing and Issue Involvement (1990)Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)The Principles of Psychology (1891)Feeling and thinking: Preferences need no inferences. (1980)The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising (2000)EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005)Handbook of Organizational Routines (2008)Measuring Consumer Involvement Profiles (1985)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)A meta-analysis of humor in advertising (2008)The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011)A Model for Predictive Measurements of Advertising Effectiveness (1961)Profiling User Responses to Commercial Websites (1997)Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web (1998)The Interactive Advertising Model (2000)Advances in Consumer Research (2025)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)What Makes Online Content Viral? (2011)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Mass communication and public understanding of environmental problems: the case of global warming (2000)Radio's Impact on Public Spending (2004)Exploring Consumer Motivations for Creating User-Generated Content (2008)Postmodernism and the Social Sciences (1992)Problems in comparative research: The example of omnivorousness (2005)My Life as a Night Elf Priest (2010)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1984Audience Involvement in Advertising: Four Levels1,017 cited
  • 1983Public opinion quarterly546 cited
  • 1978In the Shadow of the Silent Majorities428 cited
  • 1986How Advertising Works : A Planning Model Revisited361 cited
  • 1979A Profile of Responses to Commercials241 cited
  • 1996Automatic and Strategic Processes in Advertising Effects160 cited
  • 1970A multidimensional set of rating scales for television commercials.78 cited
  • 1983Convergent and Discriminant Validity of Television Commercial Rating Scales62 cited
  • 1993The Rossiter-Percy Grid and Emotional Response to Advertising: An Initial Evaluation24 cited
  • 1994Individual Reactions to Advertising: Theoretical and Methodological Developments22 cited

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