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An examination of the cross‐cultural female response to offensive sex role portrayals in advertising
6 references·8 citing·50 second hop
An examination of the cross‐cultural female response to offensive sex role portrayals in advertising (1997)An examination of the cross‐cultural fema…Marketing Research (1995)Marketing ResearchDiffering Reactions to Female Role Portrayals in Advertising (1993)Differing Reactions to Female…Contemporary women′s evaluation of female role portrayals in advertising (1991)Contemporary women′s evaluati…Advertising Sexism is Forgiven, But Not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentions (1990)Advertising Sexism is Forgive…Sex Role Portrayals in Advertising (1977)Sex Role Portrayals in Advert…Toward a Phenomenology of Feminist Consciousness (1975)Toward a Phenomenology of Fem…The effect of female portrayal in advertising on the Palestinian females purchase decision (2019)The effect of female portraya…Consumers Attitude Towards Controversial Television Commercials and Its Impact on Purchase Intentions (2019)Consumers Attitude Towards Co…Asian Females in an Advertising Context: Exploring Skin Tone Tension (2014)Asian Females in an Advertisi…Male and female attitudes towards stereotypical advertisements: a paired country investigation (2013)Male and female attitudes tow…Attitudes towards offensive advertising: Malaysian Muslims' views (2010)Attitudes towards offensive a…How Far Is Too Far? The Antecedents of Offensive Advertising in Modern China (2008)How Far Is Too Far? The Antec…Who's complaining? Using MOSAIC to identify the profile of complainants (2005)Who's complaining? 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(2018)The influence of religion on attitudes towards the advertising of controversial products (2004)A cross‐cultural study of the role of religion in consumers' ethical positions (2005)Advertising of controversial products:a cross‐cultural study (2005)Repurchase Intentions toward Trendy Clothing Fashion in Muslim Communities: The Role of Social Influence, Brand Attachment and Perceived Value (2018)The Television Advertising Framework in Malaysia and The Salience of Ideals for Malay Muslims and Malaysians: A Framing Perspective for Nation Building (2018)The Impact of Television Advertising: Learning Without Involvement (1965)A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972 (1976)Self-schemata and processing information about the self. (1977)Trends in Sex Roles in Television Commercials (1979)Men's and women's responses to sex role portrayals in advertisements (2004)THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising (2004)Law's Power, the Sexed Body, and Feminist Discourse (1990)Perceiving and Responding to the Personal/Group Discrimination Discrepancy (1999)Stigma Consciousness at Work (2005)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales (2008)A model of destination branding: Integrating the concepts of the branding and destination image (2010)
this work references cited by second hop

References

  • 1995Marketing Research447 cited
  • 1977Sex Role Portrayals in Advertising174 cited
  • 1975Toward a Phenomenology of Feminist Consciousness122 cited
  • 1991Contemporary women′s evaluation of female role portrayals in advertising94 cited
  • 1993Differing Reactions to Female Role Portrayals in Advertising78 cited
  • 1990Advertising Sexism is Forgiven, But Not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentions60 cited

Cited by

  • 2010Attitudes towards offensive advertising: Malaysian Muslims' views132 cited
  • 2008How Far Is Too Far? The Antecedents of Offensive Advertising in Modern China38 cited
  • 2013Male and female attitudes towards stereotypical advertisements: a paired country investigation26 cited
  • 2005Who's complaining? Using MOSAIC to identify the profile of complainants25 cited
  • 2019The effect of female portrayal in advertising on the Palestinian females purchase decision24 cited
  • 2014Asian Females in an Advertising Context: Exploring Skin Tone Tension19 cited
  • 2019Consumers Attitude Towards Controversial Television Commercials and Its Impact on Purchase Intentions16 cited
  • 1999A Cross-Cultural Comparison of Cognitive Responses, Beliefs, and Attitudes Toward Advertising in General in Two Asian Countries

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14 cited