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THEORETICAL FRAMEWORK OF ADVERTISING - SOME INSIGHTS
16 references·0 citing·46 second hop
THEORETICAL FRAMEWORK OF ADVERTISING - SOME INSIGHTS (2014)THEORETICAL FRAMEWORK OF ADVERTISING - SO…Advertising and integrated brand promotion (2009)Advertising and integrated br…The economic analysis of advertising (2005)The economic analysis of adve…Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence (2004)Toward a General Theory of Cr…Explaining the Special Case of Incongruity in Advertising: Combining Classic Theoretical Approaches (2004)Explaining the Special Case o…Advertising Theory: Reconceptualizing the Building Blocks (2004)Advertising Theory: Reconcept…Point of View: Does Advertising Cause a ‘Hierarchy of Effects’? (2001)Point of View: Does Advertisi…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Communication Theories: Origins, Methods, and Uses in the Mass Media (1991)Communication Theories: Origi…The Development of the Hierarchy of Effects: An Historical Perspective (1987)The Development of the Hierar…Mood States and Consumer Behavior: A Critical Review (1985)Mood States and Consumer Beha…The role of emotion in advertising (1984)The role of emotion in advert…Contemporary Advertising (1984)Contemporary AdvertisingCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…Principles of Marketing (1972)Principles of MarketingInformation and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Atmospherics as a Marketing Tool (1974)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction (1991)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)A circumplex model of affect. (1980)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising (1987)An international analysis of emotional and rational appeals in services vs goods advertising (1999)The Role of Marketer-Generated Content in Customer Engagement Marketing (2019)Advances in Consumer Research (2025)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Conditional logit analysis of qualitative choice behavior (1972)Advertising as Information (1974)Advertising, Breadth of Ownership, and Liquidity (2003)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)A Model for Predictive Measurements of Advertising Effectiveness (1961)Innovative Behavior and Communication (1972)Consumer Decision Making-Fact or Fiction? (1979)Household store brand proneness: A framework (1996)An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing (2000)Customer engagement: the construct, antecedents, and consequences (2016)Framing Politics at the Launch of the Euro: A Cross-National Comparative Study of Frames in the News (2001)The Market for News (2005)Exploring Consumer Motivations for Creating User-Generated Content (2008)Understanding the Impact of Synergy in Multimedia Communications (2003)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)Oracles on “Advertising”: Searching for a Definition (2002)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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References

  • 1972Principles of Marketing5,587 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1985Mood States and Consumer Behavior: A Critical Review1,046 cited
  • 1991Communication Theories: Origins, Methods, and Uses in the Mass Media961 cited
  • 2005The economic analysis of advertising677 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 1984Contemporary Advertising435 cited
  • 1984The role of emotion in advertising296 cited
  • 2004Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence248 cited
  • 1987The Development of the Hierarchy of Effects: An Historical Perspective232 cited
  • 2009Advertising and integrated brand promotion227 cited
  • 2004Explaining the Special Case of Incongruity in Advertising: Combining Classic Theoretical Approaches150 cited
  • 2001Point of View: Does Advertising Cause a ‘Hierarchy of Effects’?118 cited

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2004
Advertising Theory: Reconceptualizing the Building Blocks
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