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Analytische Planung von Produkten im Raum der Produkteigenschaften
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Analytische Planung von Produkten im Raum der Produkteigenschaften (1978)Analytische Planung von Produkten im Raum…A procedure for new product positioning in an attribute space (1977)A procedure for new product p…PERCEPTOR: A Model for Product Positioning (1976)PERCEPTOR: A Model for Produc…Perceptor: A Model for Product Positioning (1975)Perceptor: A Model for Produc…Die Messung von Produktimages für das Marketing : Grundlagen und Operationalisierung (1975)Die Messung von Produktimages…Testing Distributed Lag Models of Advertising Effect (1972)Testing Distributed Lag Model…An experimental study of relationships between attitudes, brand preference, and choice (1972)An experimental study of rela…An Attitudinal Framework for Advertising Strategy (1972)An Attitudinal Framework for …Market Segmentation: A Strategic Management Tool (1971)Market Segmentation: A Strate…Congruence Relationships between Self Images and Product Brands (1969)Congruence Relationships betw…Perception of Self, Generalized Stereotypes, and Brand Selection (1968)Perception of Self, Generaliz…Determinant Buying Attitudes: Meaning and Measurement (1968)Determinant Buying Attitudes:…A Study of the Influence of Image Congruence on Consumer Choice (1968)A Study of the Influence of I…The Measurement of Cumulative Advertising Effects (1965)The Measurement of Cumulative…Testaufbau und Test-analyse (1962)Testaufbau und Test-analyseStrategy of product quality. (1962)Strategy of product quality.The Relationships between Preference and Purchase of Brands (1950)The Relationships between Pre…A Theory of Cognitive Dissonance (1957)A New Approach to Consumer Theory (1966)Mathematical Programming Models for the Determination of Attribute Weights (1974)The Importance of Halo Effects in Multi-Attribute Attitude Models (1976)Marketing activity, blogging and sales (2012)A Theory of Cognitive Dissonance (2017)RANK ANALYSIS OF INCOMPLETE BLOCK DESIGNS (1952)Rank Analysis of Incomplete Block Designs: I. The Method of Paired Comparisons (1952)Individual differences and multidimensional scaling (1972)A General Approach to Product Design Optimization Via Conjoint Analysis (1981)Person-Situation: Segmentation's Missing Link (1982)A Model of Primary Voter Behavior (1985)Statistical principles in experimental design. (1962)The Self Concept (1962)Attitude toward the Site (1999)The impact of perceived corporate social responsibility on consumer behavior (2005)Distributed Lags and Investment Analysis. (1955)Discrimination Among Mechanistic Models (1967)Distributed Lags: A Survey (1967)An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship (1977)Indirect Financial Benefits from Service Quality (1996)Description and Measurement of Personality. (1947)The Presentation of Self in Everyday Life. (1956)Psychographics: A Critical Review (1975)A Social Psychologist Discovers Chicago Sociology (1989)Self-congruity and destination choice (2007)An integrated model of customer-brand engagement: Drivers and consequences (2016)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Brand personality of tourist destinations: An application of self-congruity theory (2010)The Determinants of Entry: A Study of the Canadian Manufacturing Industries (1974)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)The effect of advertising on competition: a survey (1979)Addictive buying in West Germany: An empirical study (1990)Pesquisa qualitativa versus pesquisa quantitativa: esta é a questão? (2006)Perceived trustworthiness of online shops (2008)Perceived Risk and Its Components: A Model and Empirical Test (1973)Destination Competitiveness: An Analysis of Determinant Attributes (2010)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)Qualitätssicherung im Dienstleistungsmarketing — eine Einführung in die theoretischen und praktischen Probleme (1991)Multiattributive Messung von Dienstleistungsqualität (2000)Big data analytics in sustainability reports: an analysis based on the perceived credibility of corporate published information (2019)
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References

  • 1962Testaufbau und Test-analyse1,027 cited
  • 1969Congruence Relationships between Self Images and Product Brands591 cited
  • 1968Determinant Buying Attitudes: Meaning and Measurement381 cited
  • 1968A Study of the Influence of Image Congruence on Consumer Choice302 cited
  • 1968Perception of Self, Generalized Stereotypes, and Brand Selection276 cited
  • 1965The Measurement of Cumulative Advertising Effects272 cited
  • 1972Testing Distributed Lag Models of Advertising Effect202 cited
  • 1972An experimental study of relationships between attitudes, brand preference, and choice185 cited
  • 1971Market Segmentation: A Strategic Management Tool178 cited
  • 1975Die Messung von Produktimages für das Marketing : Grundlagen und Operationalisierung106 cited
  • 1962Strategy of product quality.102 cited
  • 1975Perceptor: A Model for Product Positioning96 cited
  • 1976PERCEPTOR: A Model for Product Positioning94 cited
  • 1977A procedure for new product positioning in an attribute space90 cited
  • 1972An Attitudinal Framework for Advertising Strategy75 cited
  • 1950The Relationships between Preference and Purchase of Brands

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