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Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature
16 references·3 citing·38 second hop
Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature (2014)Brand Positioning Through Celebrity Endor…Communication And Persuasion (2017)Communication And PersuasionStrategic Brand Management (2007)Strategic Brand ManagementDeveloping and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…ATTITUDES AND ATTITUDE CHANGE (1997)ATTITUDES AND ATTITUDE CHANGEMeasuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Building Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Examining the mediating role of celebrity endorsement in green advertisements to improve the intention of Egyptian Millennials towards environmental behaviours in tourist destinations (2020)Examining the mediating role …Developing a scale for brand competitive positioning: a study in the home appliance industry (2020)Developing a scale for brand …Research trends on music and advertising (2017)Research trends on music and …The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Scales for the measurement of ethos (1966)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Advances in Consumer Research (2025)A Theory of Cognitive Dissonance (1957)Understanding Attitudes and Predicting Social Behavior (1980)From Intentions to Actions: A Theory of Planned Behavior (1985)Media Framing of a Civil Liberties Conflict and Its Effect on Tolerance (1997)Consequences of Automatic Evaluation: Immediate Behavioral Predispositions to Approach or Avoid the Stimulus (1999)Climate Change Risk Perception and Policy Preferences: The Role of Affect, Imagery, and Values (2006)Statistical principles in experimental design. (1962)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The Elaboration Likelihood Model of Persuasion (1986)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1995Building Strong Brands4,432 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1997ATTITUDES AND ATTITUDE CHANGE2,290 cited
  • 2017Communication And Persuasion2,240 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 2007Strategic Brand Management1,706 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,320 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited

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  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
  • Cited by

    • 2020Developing a scale for brand competitive positioning: a study in the home appliance industry18 cited
    • 2017Research trends on music and advertising14 cited
    • 2020Examining the mediating role of celebrity endorsement in green advertisements to improve the intention of Egyptian Millennials towards environmental behaviours in tourist destinations14 cited