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Orientación al Valor del Cliente y las Nuevas Métricas de Marketing. Revisión y Análisis

6 references·2 citing·38 second hop

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References

1998Customer lifetime value: Marketing models and applications975 cited
2002Marketing Actions and the Value of Customer Assets258 cited
2002Customer Equity Management255 cited
2006From Customer Lifetime Value to Shareholder Value126 cited
2002Customer Equity Marketing:122 cited
2004Company activities for managing customer equity33 cited

Cited by

2016El gerente competitivo y su rol en las mipymes: una perspectiva desde el marketing15 cited
2013La mercadotecnia, factor clave para la competitividad organizacional5 cited

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