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Key Success Factors of TV Brand Management: An International Case Study Analysis
13 references·6 citing·33 second hop
Key Success Factors of TV Brand Management: An International Case Study Analysis (2011)Key Success Factors of TV Brand Managemen…Exploring the Antecedents and Effects of Brand Images for Television News: An Application of Brand Personality Construct in a Multichannel News Environment (2008)Exploring the Antecedents and…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Marken-Design (2004)Marken-DesignCorporate Brand Management (2004)Corporate Brand ManagementWandel in der Markenführung — vom instrumentellen zum identitätsorientierten Markenverständnis (2002)Wandel in der Markenführung —…Theoretisches Grundkonzept der identitätsorientierten Markenführung (2002)Theoretisches Grundkonzept de…Produktmarketing (2001)ProduktmarketingMedien Marken Management: Relevanz, Spezifika und Implikationen einer medienökonomischen Profilierungsstrategie (2001)Medien Marken Management: Rel…Jürgen Heinrich: Medienökonomie. Band 2: Hörfunk und Fernsehen. Opladen/Wiesbaden 1999 (2000)Jürgen Heinrich: Medienökonom…Medienökonomie (1999)MedienökonomieBrand Mantras: Rationale, Criteria and Examples (1999)Brand Mantras: Rationale, Cri…Building Strong Brands (1995)Building Strong BrandsDie Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik (1951)Die Gewinnung des öffentliche…Promoting a global brand: a study of international news organisations’ YouTube channels (2017)Promoting a global brand: a s…Media Branding: A Strategy to Align Values to Media Management? (2017)Media Branding: A Strategy to…Identifying paths to audience success of media products: the media decision-makers’ perspective (2017)Identifying paths to audience…Spot Length and Unaided Recall in Television (2016)Spot Length and Unaided Recal…Market Driven Media Brands: Supporting or Faking High Journalistic Quality? (2015)Market Driven Media Brands: S…20 Years of Research on Media Brands and Media Branding (2015)20 Years of Research on Media…Self-Concept in Consumer Behavior: A Critical Review (1982)Dimensions of Brand Personality (1997)Shaping e-retailer’s website personality: The importance of experiential marketing (2012)Brands and Branding in Media Management—Toward a Research Agenda (2014)Media Literacy Messages and Hostile Media Perceptions: Processing of Nonpartisan Versus Partisan Political Information (2015)Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Branding in Politics—Manifestations, Relevance and Identity-Oriented Management (2004)Firm resources and sustained competitive advantage (2004)Ansätze zur Erfassung und Entwicklung der Markenidentität (2005)Professional football clubs and corporate social responsibility (2013)Die Rolle der Kommunikation in der Wertschöpfung der Unternehmung (2008)Der Einsatz von Instrumenten zur Förderung von Brand Behavior (2009)The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize (2016)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)Rethinking the brand concept: new brand orientation (2001)Managing Corporate Identity: An Internal Perspective (2005)Internal brand building and structuration: the role of leadership (2006)Zur »medialen Entgrenzungsfähigkeit« journalistischer Arbeitsprozesse: Synergien zwischen Print-, TV- und Online-Redaktionen (2005)Beziehen sich Medien immer mehr auf Medien? (2007)Systematisierung von Geschäftsmodellen für Online-Musik unter Berücksichtigung von Marktunsicherheiten (2001)Medienpolitik — Regulierung der medialen öffentlichen Kommunikation (2003)Organisation der TV-Produktion in Projektnetzwerken: Zur Bedeutung von Produkt- und Industriespezifika (2004)Wettbewerbsstrategie (2002)TV-Markenführung: Besonderheiten, Strategien und Instrumente (2011)Management von Markenallianzen (2016)Stellenwert und Gegenstand des Markenmanagement (2002)Brands Defined as Semiotic Marketing Systems (2014)
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References

  • 1995Building Strong Brands4,432 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 1999Brand Mantras: Rationale, Criteria and Examples147 cited
  • 1951Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik141 cited
  • 2002Theoretisches Grundkonzept der identitätsorientierten Markenführung130 cited
  • 1999Medienökonomie83 cited
  • 2001Produktmarketing78 cited
  • 2008Exploring the Antecedents and Effects of Brand Images for Television News: An Application of Brand Personality Construct in a Multichannel News Environment76 cited
  • 2004Corporate Brand Management76 cited
  • 2001Medien Marken Management: Relevanz, Spezifika und Implikationen einer medienökonomischen Profilierungsstrategie61 cited
  • 2002Wandel in der Markenführung — vom instrumentellen zum identitätsorientierten Markenverständnis36 cited
  • 2004Marken-Design30 cited
  • 2000Jürgen Heinrich: Medienökonomie. Band 2: Hörfunk und Fernsehen. Opladen/Wiesbaden 199925 cited

Cited by

  • 201520 Years of Research on Media Brands and Media Branding25 cited
  • 2015Market Driven Media Brands: Supporting or Faking High Journalistic Quality?

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20 cited
  • 2017Promoting a global brand: a study of international news organisations’ YouTube channels15 cited
  • 2016Spot Length and Unaided Recall in Television14 cited
  • 2017Identifying paths to audience success of media products: the media decision-makers’ perspective9 cited
  • 2017Media Branding: A Strategy to Align Values to Media Management?8 cited