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Odd‐ending price underestimation: an experimental examination of left‐to‐right processing effects
16 references·16 citing·38 second hopsampled
Odd‐ending price underestimation: an experimental examination of left‐to‐right processing effects (2001)Odd‐ending price underestimation: an expe…The impact of price thresholds on profit contribution — Should retailers set 9-ending prices? (1999)The impact of price threshold…Estimating Irregular Pricing Effects: A Stochastic Spline Regression Approach (1998)Estimating Irregular Pricing …Brain Wave Measures of Media Involvement (1998)Brain Wave Measures of Media …The effect of odd pricing on demand (1997)The effect of odd pricing on …An Empirical Analysis of Price Endings with Scanner Data (1997)An Empirical Analysis of Pric…Increased consumer sales response though use of 99-ending prices (1996)Increased consumer sales resp…The strategy and tactics of pricing: A guide to profitable decision making (1995)The strategy and tactics of p…Cross-linguistic regularities in the frequency of number words (1992)Cross-linguistic regularities…Symbolic Meanings of a Price Ending (1991)Symbolic Meanings of a Price …Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Effects of odd pricing on price recall (1989)Effects of odd pricing on pri…Memory and Markets, or Why Are You Paying $2.99 for a Widget? (1982)Memory and Markets, or Why Ar…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Brain-Activity Responses to Magazine and Television Advertising (1980)Brain-Activity Responses to M…Modern Retailing: Theory and Practice (1978)Modern Retailing: Theory and …Does the "9 Fixation" in Retail Pricing Really Promote Sales? (1965)Does the "9 Fixation" in Reta…A meta‐analysis on the effects of just‐below versus round prices (2023)A meta‐analysis on the effect…Left-Digit Effect in Tourists’ Price Evaluations: The Moderating Role of Price Level and Composite Price (2020)Left-Digit Effect in Tourists…Round-number biases and informed trading in global markets (2018)Round-number biases and infor…Lucky 8-ending – A case study on managerial price-ending beliefs in Macao (2018)Lucky 8-ending – A case study…It is not about what you read, but how you read it: the effects of sequencing rational and emotional messages on corporate and product brand attitudes (2016)It is not about what you read…Pricing strategy & practice (2015)Pricing strategy & practiceLife could be so easy: the convenience effect of round price endings (2015)Life could be so easy: the co…Distortion of price discount perceptions through the left-digit effect (2015)Distortion of price discount …Psychological Pricing Principles for Organizations with Market Power (2014)Psychological Pricing Princip…Odd pricing effects: an examination using adaptation‐level theory (2013)Odd pricing effects: an exami…Price endings and tourism consumers’ price perceptions (2010)Price endings and tourism con…Successful industrial service pricing (2009)Successful industrial service…Price endings and consumer segmentation (2007)Price endings and consumer se…The impact of the euro on the consumer decision process: theoretical explanation and empirical evidence (2006)The impact of the euro on the…Price endings: magic and math (2006)Price endings: magic and mathIdentifying patterns of customer response to price endings (2006)Identifying patterns of custo…Statistical principles in experimental design. (1962)Statistical Principles in Experimental Design (1964)Bank Deposit Rate Clustering: Theory and Empirical Evidence (1999)Direct evidence of ending-digit drop-off in price information processing (2005)Price Endings, Left-Digit Effects, and Choice (2009)Experimental Design: Procedures for the Behavioral Sciences (2013)Word and Object (1960)ASPECTS OF THE THEORY OF SYNTAX (1964)The Modularity of Mind. (1985)Mathematics anxiety and mental arithmetic performance: An exploratory investigation (1994)From grammatical number to exact numbers: Early meanings of ‘one’, ‘two’, and ‘three’ in English, Russian, and Japanese (2006)Finding one’s meaning: A test of the relation between quantifiers and integers in language development☆ (2008)A Theory of the Allocation of Time (1965)The Domestication of the Savage Mind (1982)Cultural Superstitions and the Price Endings Used in Chinese Advertising (2003)Discounting and Clustering in Seasoned Equity Offering Prices (2004)The New Industrial State (2007)Marketing management: analysis. planning. implementation and control (2000)Price-Endings When Prices Signal Quality (2000)Business Model Innovation Performance: When does Adding a New Business Model Benefit an Incumbent? (2015)Successful New Product Pricing Practices: A Contingency Approach (2003)Service Science, Management, Engineering, and Design (SSMED) (2009)When Truces Collapse: A Longitudinal Study of Price-Adjustment Routines (2010)Experimentation in the 21st Century: The Importance of External Validity (1999)The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market (2000)Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments (2003)Formulating Retail Location Strategy in a Changing Environment (1983)An Assessment of the Mall Intercept as a Data Collection Method (1985)Institutional Change in Retailing: A Review and Synthesis (1987)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Customer value: The next source for competitive advantage (1997)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Product Involvement and Brand Commitment (1981)Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence (2004)eWOM and the importance of capturing consumer attention within social media (2013)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)
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References

  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1992Cross-linguistic regularities in the frequency of number words524 cited
  • 1995The strategy and tactics of pricing: A guide to profitable decision making378 cited
  • 1997An Empirical Analysis of Price Endings with Scanner Data290 cited
  • 1996Increased consumer sales response though use of 99-ending prices192 cited
  • 1998Brain Wave Measures of Media Involvement157 cited
  • 1989Effects of odd pricing on price recall144 cited
  • 1978Modern Retailing: Theory and Practice138 cited
  • 1982Memory and Markets, or Why Are You Paying $2.99 for a Widget?119 cited
  • 1998Estimating Irregular Pricing Effects: A Stochastic Spline Regression Approach114 cited
  • 1999The impact of price thresholds on profit contribution — Should retailers set 9-ending prices?80 cited
  • 1980Brain-Activity Responses to Magazine and Television Advertising75 cited
  • 1997The effect of odd pricing on demand69 cited
  • 1965Does the "9 Fixation" in Retail Pricing Really Promote Sales?69 cited
  • 1991

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Symbolic Meanings of a Price Ending
68 cited

Cited by

  • 2009Successful industrial service pricing45 cited
  • 2015Life could be so easy: the convenience effect of round price endings44 cited
  • 2016It is not about what you read, but how you read it: the effects of sequencing rational and emotional messages on corporate and product brand attitudes37 cited
  • 2015Pricing strategy & practice36 cited
  • 2006Price endings: magic and math34 cited
  • 2007Price endings and consumer segmentation33 cited
  • 2010Price endings and tourism consumers’ price perceptions30 cited
  • 2015Distortion of price discount perceptions through the left-digit effect29 cited
  • 2023A meta‐analysis on the effects of just‐below versus round prices24 cited
  • 2018Round-number biases and informed trading in global markets24 cited
  • 2014Psychological Pricing Principles for Organizations with Market Power23 cited
  • 2020Left-Digit Effect in Tourists’ Price Evaluations: The Moderating Role of Price Level and Composite Price17 cited
  • 2006The impact of the euro on the consumer decision process: theoretical explanation and empirical evidence17 cited
  • 2006Identifying patterns of customer response to price endings16 cited
  • 2018Lucky 8-ending – A case study on managerial price-ending beliefs in Macao16 cited
  • 2013Odd pricing effects: an examination using adaptation‐level theory15 cited