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Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products
16 references·8 citing·46 second hop
Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products (2015)Investigating the effects of product inno…Investigating the service brand: A customer value perspective (2008)Investigating the service bra…Building brand identity in competitive markets: a conceptual model (2008)Building brand identity in co…New insights into consumer-led food product development (2006)New insights into consumer-le…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Success and Failure of Innovation: A Literature Review (2003)Success and Failure of Innova…The Effects of Ingredient Branding Strategies on Host Brand Extendibility (2002)The Effects of Ingredient Bra…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…The Effects of Brand Extensions on Market Share and Advertising Efficiency (1992)The Effects of Brand Extensio…Managing Brand Equity (1991)Managing Brand EquityMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYThe Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Conceptualizing Involvement (1986)Conceptualizing InvolvementBehavioral Decision Theory: Processes of Judgment and Choice (1981)Behavioral Decision Theory: P…Patterns of Industrial Innovation (1978)Patterns of Industrial Innova…Integration theory and attitude change. (1971)Integration theory and attitu…A study on effect of branding on customer buying behaviour with reference to Vellore (2024)A study on effect of branding…Managing brand equity in the brewing sector (2022)Managing brand equity in the …What's inside matters: The impact of ingredient branding on consumers' purchasing behaviours in services (2021)What's inside matters: The im…Signaling effects of branded amenities on customer-based brand equity (2021)Signaling effects of branded …Dual pillars of hotel restaurant food quality satisfaction and brand loyalty (2017)Dual pillars of hotel restaur…Consumer evaluation of ingredient branding strategy (2017)Consumer evaluation of ingred…An Empirical Investigation of Brand Equity: A Cross-Country Validation Analysis (2016)An Empirical Investigation of…Product innovation as a key success factor to build sustainable brand equity (2015)Product innovation as a key s…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Principles of Behavior (1944)The Psychology of Interpersonal Relations. (1958)SOCIAL JUDGMENT THEORY (1975)The interplay of affect and cognition in attitude formation and change. (1990)A Theory of Group Stability (1991)A Theory of Cognitive Dissonance (2017)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Information and Consumer Behavior (1970)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption (2002)Advances in Consumer Research (2025)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring the Involvement Construct (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Anti-consumption and brand avoidance (2008)TIME AN TRANSITION IN WORK TEAMS: TOWARD A NEW MODEL OF GROUP DEVELOPMENT. (1988)Entry, Exit, Growth, and Innovation over the Product Life Cycle (1996)Aging, Obsolescence, and Organizational Innovation (2000)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Measuring customer‐based brand equity (1995)
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References

  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1991Managing Brand Equity3,818 cited
  • 1978Patterns of Industrial Innovation3,340 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 1971Integration theory and attitude change.905 cited
  • 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency744 cited
  • 1986Conceptualizing Involvement631 cited
  • 2003Success and Failure of Innovation: A Literature Review542 cited
  • 2008Building brand identity in competitive markets: a conceptual model487 cited
  • 2008Investigating the service brand: A customer value perspective444 cited
  • 2002The Effects of Ingredient Branding Strategies on Host Brand Extendibility398 cited
  • 2006New insights into consumer-led food product development345 cited
  • 1981Behavioral Decision Theory: Processes of Judgment and Choice

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304 cited

Cited by

  • 2017Dual pillars of hotel restaurant food quality satisfaction and brand loyalty55 cited
  • 2021Signaling effects of branded amenities on customer-based brand equity32 cited
  • 2015Product innovation as a key success factor to build sustainable brand equity30 cited
  • 2022Managing brand equity in the brewing sector19 cited
  • 2016An Empirical Investigation of Brand Equity: A Cross-Country Validation Analysis19 cited
  • 2021What's inside matters: The impact of ingredient branding on consumers' purchasing behaviours in services15 cited
  • 2024A study on effect of branding on customer buying behaviour with reference to Vellore14 cited
  • 2017Consumer evaluation of ingredient branding strategy14 cited