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IT enabled marketing: a framework for value creation in customer relationships
16 references·0 citing·53 second hopsampled
IT enabled marketing: a framework for value creation in customer relationships (1997)IT enabled marketing: a framework for val…The evolution of relationship marketing (1995)The evolution of relationship…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…Relationship Marketing and the Consumer (1995)Relationship Marketing and th…Reflections on Relationship Marketing in Consumer Markets (1995)Reflections on Relationship M…Marketing Management and Information Technology (1995)Marketing Management and Info…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Managing by wire (1993)Managing by wireAchieving Dynamic Stability through Information Technology (1993)Achieving Dynamic Stability t…Do Norms Matter in Marketing Relationships? (1992)Do Norms Matter in Marketing …A Model of Marketing Knowledge Use within Firms (1992)A Model of Marketing Knowledg…Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset (1991)Marketing in an Information-I…Interactive Marketing: Exploiting the Age of Addressability (1991)Interactive Marketing: Exploi…The changing value of communications technology (1990)The changing value of communi…Marketing and Exchange (1987)Marketing and ExchangeElectronic markets and electronic hierarchies (1987)Electronic markets and electr…The Marketing Concept: What It Is and What It Is Not (1986)The Marketing Concept: What I…Markets and Hierarchies: Analysis and Antitrust Implications. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1987Electronic markets and electronic hierarchies3,003 cited
  • 1992Do Norms Matter in Marketing Relationships?2,412 cited
  • 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
  • 1995The evolution of relationship marketing1,033 cited
  • 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset990 cited
  • 1992A Model of Marketing Knowledge Use within Firms696 cited
  • 1986The Marketing Concept: What It Is and What It Is Not589 cited
  • 1995Reflections on Relationship Marketing in Consumer Markets556 cited
  • 1987Marketing and Exchange520 cited
  • 1995Relationship Marketing and the Consumer424 cited
  • 1991Interactive Marketing: Exploiting the Age of Addressability417 cited
  • 1993Managing by wire158 cited
  • 1990The changing value of communications technology102 cited
  • 1993Achieving Dynamic Stability through Information Technology82 cited
  • 1995Marketing Management and Information Technology

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