Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Multi-channel management in direct marketing retailing: Traditional call center versus Internet channel

11 references·1 citing·49 second hop

FromToDepth

this work references cited by second hop

References

1987Dimensions of Consumer Expertise4,373 cited
1993The Adaptive Decision Maker3,507 cited
1994The Adaptive Decision Maker3,310 cited
2003Customer satisfaction and loyalty in online and offline environments1,560 cited
2008Customer Channel Migration595 cited
2005Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior514 cited
2005Consumers in a multichannel environment: Product utility, process utility, and channel choice457 cited
2002How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands341 cited
2005The effect of acquisition channels on customer loyalty and cross-buying235 cited
2003Clicks and Mortar: The Effect of On-line Activities on Off-line Sales199 cited
1990The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy65 cited

Cited by

2013Dialogmarketing-Excellence: Erfolgsfaktoren der direkten Kundenansprache8 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work