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Luxury branding on the Internet: lost opportunity or impossibility?

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References

1997Exploring the Implications of the Internet for Consumer Marketing1,380 cited
1998The mass marketing of luxury631 cited
2000Consuming luxury brands: The relevance of the ‘Rarity Principle’583 cited
1997Managing luxury brands372 cited
1995Observations: Understanding the World of International Luxury Brands: The “Dream Formula”348 cited
2001Succeeding with brands on the Internet128 cited
1996Gérer l'ingérable : La contradiction interne de toute maison de luxe92 cited

Cited by

2021Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion Retailing8 cited
2020The Online Experience of Luxury Consumers: Insight into Motives and Reservations7 cited
2020Digital channels and distribution in luxury market7 cited

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