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University Marketing: A Professional Service Organization Perspective

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References

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1993Client Perceptions of Integrated Marketing Communications303 cited

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1929The college and the university299 cited

Cited by

2010A Relationship Approach to Higher Education Institution Stakeholder Management81 cited
2010Customer prioritization in higher education: targeting ‘right’ students for long-term profitability28 cited
2016Higher Education as an Extended Duration Service26 cited
2016Examination of student loyalty in tourism and hospitality programs: A comparison between the United States and Hong Kong25 cited
2015Marketing in the Australian higher education sector17 cited
2001Marketing für Universitäten14 cited
2009Student‐as‐aspirant: strategic implications for business education10 cited
2008The Student Orientation of a College of Business: An Empirical Look From the Students’ Perspective10 cited
2001Means-End Theory: Getting the Service Customers's Attention8 cited