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The dubious assumptions of segmentation and targeting

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References

1978Issues and Advances in Segmentation Research921 cited
1990Double Jeopardy Revisited609 cited
1991Segmenting Markets with Conjoint Analysis481 cited
1991Repeat-Buying: Facts, Theory and Applications.418 cited
1996Market segmentation for competitive brands120 cited
1997Target marketing and segmentation: valid and useful tools for marketing61 cited
1993Even the social sciences have laws20 cited

Cited by

2000Postmodern marketing: research issues for retail financial services33 cited
2000Market segmentation in the European airport sector33 cited
2015Mining the dominant patterns of customer shifts between segments by using top-kand distinguishing sequential rules23 cited
2017Brand user profiles seldom change and seldom differ23 cited
2009Do product variants appeal to different segments of buyers within a category?20 cited
2007Supermarket customers segments stability20 cited
2012Do Radio Stations in New Zealand Target Successfully?18 cited
2016Demographic product segmentation in financial services products in Australia and New Zealand17 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2006Integrating intelligent systems into marketing to support market segmentation decisions13 cited

2014Do customer profiles change over time? An investigation of the success of targeting consumers of Australia’s top 10 banks – 2009 and 201112 cited