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Segmenting industrial markets
1 references·16 citing·55 second hop
Segmenting industrial markets (1994)Segmenting industrial marketsSegmenting the industrial market (1983)Segmenting the industrial mar…Purchasing-driven sales: Matching sales strategies to the evolution of the purchasing function (2016)Purchasing-driven sales: Matc…MARKET SEGMENT EVALUATION AND SELECTION BASED ON APPLICATION OF FUZZY AHP AND COPRAS-G METHODS (2012)MARKET SEGMENT EVALUATION AND…Judging the quality of customer segments: segmentation effectiveness (2010)Judging the quality of custom…Segmenting a market in the making: Industrial market segmentation as construction (2009)Segmenting a market in the ma…Organizational resistance to performance‐enhancing technological innovations: a motivation‐threat‐ability framework (2009)Organizational resistance to …Customer portfolio analysis practices in different exchange contexts (2007)Customer portfolio analysis p…The complementary effect of trade shows on personal selling (2004)The complementary effect of t…UK consumer attitudes concerning environmental issues impacting the agrifood industry (2000)UK consumer attitudes concern…Strategy-Based Segmentation of Industrial Markets (1998)Strategy-Based Segmentation o…Strategic segmentation of industrial markets (1998)Strategic segmentation of ind…Balancing Theory and Practice (1998)Balancing Theory and PracticeNormative Models and Practical Applications of Segmentation in Business Markets (1997)Normative Models and Practica…Generalizing about Trade Show Effectiveness: A Cross-National Comparison (1997)Generalizing about Trade Show…Assessing the Economic Worth of Corporate Event Sponsorships: A Stock Market Perspective (1997)Assessing the Economic Worth …Evaluating alternative segmentation strategies in standard industrial markets (1995)Evaluating alternative segmen…A Three-Stage Model of Industrial Trade Show Performance (1995)A Three-Stage Model of Indust…Agency Problems and the Theory of the Firm (1980)Using daily stock returns (1985)Efficient Capital Markets: II (1991)A review of the application of event studies in marketing (2007)Intellectual capital and the capital market: a review and synthesis (2010)Football championships and jersey sponsors’ stock prices: an empirical investigation (2012)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)How networks influence radical innovation: the effects of heterogeneity of network ties and crowding out (2016)Assessing the User Resistance to Recommender Systems in Exhibition (2017)Diffusion of Innovations 1 (2019)Novel Approach to the Actions for Causes Elimination of Staff Resistance to Innovative Change (2022)Industrial buying and creative marketing (1967)Estimating Nonresponse Bias in Mail Surveys (1977)ABELL F. 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this work references cited by second hop

References

  • 1983Segmenting the industrial market173 cited

Cited by

  • 1995A Three-Stage Model of Industrial Trade Show Performance182 cited
  • 1997Generalizing about Trade Show Effectiveness: A Cross-National Comparison153 cited
  • 2004The complementary effect of trade shows on personal selling119 cited
  • 2012MARKET SEGMENT EVALUATION AND SELECTION BASED ON APPLICATION OF FUZZY AHP AND COPRAS-G METHODS117 cited
  • 2009Segmenting a market in the making: Industrial market segmentation as construction91 cited
  • 2009Organizational resistance to performance‐enhancing technological innovations: a motivation‐threat‐ability framework65 cited
  • 1998Balancing Theory and Practice58 cited
  • 2016Purchasing-driven sales: Matching sales strategies to the evolution of the purchasing function58 cited
  • 1997Assessing the Economic Worth of Corporate Event Sponsorships: A Stock Market Perspective53 cited
  • 2010Judging the quality of customer segments: segmentation effectiveness50 cited
  • 2007Customer portfolio analysis practices in different exchange contexts47 cited
  • 1995Evaluating alternative segmentation strategies in standard industrial markets40 cited
  • 1998Strategy-Based Segmentation of Industrial Markets39 cited

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1997
Normative Models and Practical Applications of Segmentation in Business Markets
35 cited
  • 1998Strategic segmentation of industrial markets33 cited
  • 2000UK consumer attitudes concerning environmental issues impacting the agrifood industry33 cited