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Towards Using Knowledge Discovery Techniques in Database Marketing for the Tourism Industry
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Towards Using Knowledge Discovery Techniques in Database Marketing for the Tourism Industry (2002)Towards Using Knowledge Discovery Techniq…The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands (2003)The commercial use of segment…Spatial analysis – an application of nearest–neighbour analysis to tourism locations in Macedonia (1999)Spatial analysis – an applica…Barriers to Successful Implementation of Database Marketing: A Cross-Industry Study (1998)Barriers to Successful Implem…The role and status of UK database marketing (1995)The role and status of UK dat…The New Direct Marketing. How to implement a profit-driven database marketing strategy (1992)The New Direct Marketing. How…The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy (1990)The New Direct Marketing: How…International Journal of Bank Marketing (1990)International Journal of Bank…Database marketing for competitive advantage (1987)Database marketing for compet…Interactive Marketing: Exploiting the Age of Addressability (1991)Strategic information systems planning: myths, reality and guidelines for successful implementation (1991)The Influence of IT Management Practice on IT Use in Large Organizations (1994)EXPLORING THE CRITICAL SUCCESS FACTORS FOR CUSTOMER RELATIONSHIP MANAGEMENT AND ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS (2002)Challenges facing W. Midlands ICT‐oriented SMEs (2009)Real-time information sharing, customer orientation, and the exploration of intra-service industry differences: Malaysia as an emerging market (2021)Estimating Nonresponse Bias in Mail Surveys (1977)Commercial Use of Conjoint Analysis: An Update (1989)Market Segmentation: Conceptual and Methodological Foundations (1997)Citizens as customers: Exploring the future of CRM in UK local government (2006)Transformational Government? The role of information technology in delivering citizen-centric local public services (2007)Instant Customer Base Analysis: Managerial Heuristics Often “Get it Right” (2008)The Customer Concept: The Basis for a New Marketing Paradigm (1999)New millennium, new segments: moving towards the segment of one? (2001)Towards a general definition of customer relationship management (2001)Residential tourism and depeasantisation in the Ecuadorian Andes (2015)Clustering nature-based tourists by activity. Social, economic and spatial dimensions (2019)Spatial Patterns of Tourist Attractions in the Yangtze River Delta Region (2022)MkIS support for the marketing management process: (1995)Harnessing the power of database marketing (1996)How leaders manage their business models using information (2018)Can Statistical Modeling Help with Data Mining (1999)Artificial neural networks, classification trees and regression: Which method for which customer base? (2004)Customisation with crossed-basis sub-segmentation (2006)Competition in the UK Retail Financial Service Sector: Some Implications for the Spatial Distribution and Function of Bank Branches (1990)MODIFIED SERVQUAL MODEL AND EFFECTS OF CUSTOMER ATTITUDE AND TECHNOLOGY ON CUSTOMER SATISFACTION IN BANKING INDUSTRY: MEDIATION, MODERATION AND CONDITIONAL PROCESS ANALYSIS (2017)Perceived Service Quality and Customer Satisfaction: A Missing Link in Indian Banking Sector (2019)Strategic implementation of database marketing: problems and pitfalls (1994)The relevance of retail loyalty strategy and practice for leisure/tourism (2005)Customer Retention Strategies and Customer Loyalty (2017)
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References

  • 2003The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands125 cited
  • 1990The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy65 cited
  • 1990International Journal of Bank Marketing63 cited
  • 1987Database marketing for competitive advantage35 cited
  • 1999Spatial analysis – an application of nearest–neighbour analysis to tourism locations in Macedonia28 cited
  • 1992The New Direct Marketing. How to implement a profit-driven database marketing strategy25 cited
  • 1998Barriers to Successful Implementation of Database Marketing: A Cross-Industry Study25 cited
  • 1995The role and status of UK database marketing17 cited

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