Citation map · Study

SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Marketing performance assessment systems and the business context

16 references·9 citing·36 second hop

FromToDepth

this work references cited by second hop

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
1992The balanced scorecard : measures that drive performance12,082 cited
1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
2020Best practices in exploratory factor analysis: four recommendations for getting the most from your analysis10,289 cited
1992The balanced scorecard--measures that drive performance.7,979 cited
1990The Effect of a Market Orientation on Business Profitability7,973 cited
1992A National Customer Satisfaction Barometer: The Swedish Experience5,637 cited
1969A General Equilibrium Approach To Monetary Theory5,340 cited
1995Market Orientation and the Learning Organization4,379 cited
1967Differentiation and Integration in Complex Organizations3,935 cited
1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
2009Best Practices in Exploratory Factor Analysis: Four Recommendations for Getting the Most from Your Analysis2,323 cited
2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2,179 cited

2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited

Cited by

2021Marketing performance assessment and accountability: Process and outcomes51 cited
2019Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability49 cited
2015Model-based organizational decision making: A behavioral lens49 cited
2016A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability48 cited
2014The mental footprint of marketing in the boardroom41 cited
2020Marketing performance measurement systems and firm performance41 cited
2017The impact of internal marketing and market orientation on performance: an empirical study in restaurant industry34 cited
2015When does metric use matter less?22 cited
2018“What you measure is what you will get”?:Exploring the effectiveness of marketing performance measurement practices16 cited