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Product Innovativeness and Entry Strategy: Impact on Cycle Time and Break‐even Time

16 references·16 citing·33 second hopsampled

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References

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1980Product differentiation advantages of pioneering brands738 cited

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1988

Readings in the Management of Innovation

713 cited

Cited by

2004The concept of innovativeness: should we need to focus?195 cited
1997Speed-to-market and new product performance trade-offs192 cited
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2006Innovation Speed in Small and Medium‐Sized Enterprises178 cited
2006The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance166 cited
2011Achieving superior innovation-based performance outcomes in SMEs through innovation resource–capability complementarity148 cited
2010The effect of market orientation on innovation speed and new product performance138 cited
2006Technological capability, social capital and the launch strategy for innovative products133 cited
2010How does product program innovativeness affect customer satisfaction? A comparison of goods and services122 cited
2006Modeling market information processing in new product development: An empirical analysis113 cited
2019Customer Perceptions of Innovativeness: An Accelerator for Value Co-Creation112 cited
2015Microfoundations of innovative capabilities: The leverage of collaborative technologies on organizational learning and knowledge management in a multinational corporation112 cited
2011Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance110 cited
2017Reputation for technological innovation: Does it actually cohere with innovative activity?103 cited
2009Modeling sustainable product lifecycle decision support systems98 cited
2015The Performance Advantages for SMEs of Product Innovation and Marketing Resource–Capability Complementarity in Emerging Economies97 cited