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Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments
16 references·7 citing·34 second hop
Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments (2009)Evaluating the Effect of Consumer Sales P…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?The role of personalization in service encounters (1996)The role of personalization i…‘Building Strong Brands’ (1996)‘Building Strong Brands’The complex relationship between consumer satisfaction and brand loyalty (1995)The complex relationship betw…Building Strong Brands (1995)Building Strong BrandsCustomer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity (1991)An Empirical Analysis of the …Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Managing quality: the strategic and competitive edge (1989)Managing quality: the strateg…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data (1986)Measuring Variety-Seeking and…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…A Dynamic Attribute Satiation Model of Variety-Seeking Behavior (1982)A Dynamic Attribute Satiation…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Relation of Consumers' Buying Habits to Marketing Methods (1923)Relation of Consumers' Buying…Analyzing Chinese Customers’ Switching Intention of Smartphone Brands: Integrating the Push-Pull-Mooring Framework (2021)Analyzing Chinese Customers’ …Showrooming: an Exploratory Empirical Investigation of Students’ Attitudes and Behavior (2018)Showrooming: an Exploratory E…The effects of consumer perception of volume discount benefits on intention to purchase grocery products (2017)The effects of consumer perce…An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness (2015)An analysis of the influence …The promotional tools and situational factors’ impact on consumer buying behaviour and sales promotion (2014)The promotional tools and sit…The influence of price‐related point‐of‐sale promotions on bottle shop purchases of young adults (2014)The influence of price‐relate…The impact of sales promotion on organization effectiveness in Nigerian manufacturing industry (2012)The impact of sales promotion…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring Consumer Involvement Profiles (1985)On the relationship between store image, store satisfaction and store loyalty (1998)The evolution and future of national customer satisfaction index models (2001)Relationship quality as a predictor of B2B customer loyalty (2006)Conditional logit analysis of qualitative choice behavior (1972)Customer satisfaction, customer retention, and market share (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Whence Consumer Loyalty? (1999)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Adoption of Internet banking by Australian consumers: an empirical investigation (1999)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Defining Quality (1993)Customer Satisfaction and Stock Prices: High Returns, Low Risk (2005)Relationship between innovativeness, quality, growth, profitability, and market value (2005)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)E‐satisfaction and e‐loyalty: A contingency framework (2003)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)
this work references cited by second hop

References

  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 1995Building Strong Brands4,432 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 1989Managing quality: the strategic and competitive edge1,087 cited
  • 1995The complex relationship between consumer satisfaction and brand loyalty1,064 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1978Brand Loyalty: Measurement and Management974 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1982A Dynamic Attribute Satiation Model of Variety-Seeking Behavior542 cited
  • 1923Relation of Consumers' Buying Habits to Marketing Methods500 cited
  • 1996The role of personalization in service encounters457 cited
  • 1991An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity452 cited
  • 1986Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data

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411 cited

Cited by

  • 2015An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness54 cited
  • 2017The effects of consumer perception of volume discount benefits on intention to purchase grocery products43 cited
  • 2014The promotional tools and situational factors’ impact on consumer buying behaviour and sales promotion38 cited
  • 2018Showrooming: an Exploratory Empirical Investigation of Students’ Attitudes and Behavior37 cited
  • 2021Analyzing Chinese Customers’ Switching Intention of Smartphone Brands: Integrating the Push-Pull-Mooring Framework34 cited
  • 2014The influence of price‐related point‐of‐sale promotions on bottle shop purchases of young adults17 cited
  • 2012The impact of sales promotion on organization effectiveness in Nigerian manufacturing industry16 cited