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The failure of business format franchising in British forecourt retailing: a case study of the rebranding of Shell Retail’s forecourts
16 references·1 citing·47 second hop
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References

  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1995Building Strong Brands4,432 cited
  • 1978The Theory of the Firm and the Structure of the Franchise Contract1,005 cited
  • 2000An examination of the relationship between service quality, customer satisfaction, and store loyalty833 cited
  • 1989A new approach to the corporate image management process513 cited
  • 2003Creating powerful brands in consumer, service and industrial markets472 cited
  • 1994The evolution of ownersip patterns in franchise systems316 cited
  • 1993Developing your company image into a corporate asset297 cited
  • 1999Towards a definitive model of the corporate identity management process196 cited
  • 1998Control techniques and upward flow of information in franchising in distant markets: conceptualization and preliminary evidence168 cited
  • 1976The Seven Sisters: The Great Oil Companies and the World They Shaped, by Anthony Sampson161 cited
  • 1991Building Societies: Change, Strategy and Corporate Identity142 cited
  • 1998Franchising growth and franchisor entry and exit in the U.S. market: Myth and reality138 cited
  • 2000Corporate reputation versus corporate branding: the realist debate114 cited
  • 1982

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Trouble in store
56 cited
  • 1993Franchising into the twenty-first century56 cited
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    • 2014Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University30 cited