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Predicting customer behavior in the market-space: a study of Rayport and Sviokla’s framework

16 references·16 citing·26 second hopsampled

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
1974Foundations of Behavioral Research7,346 cited
2000Marketing management: analysis. planning. implementation and control6,649 cited
1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
1991Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior4,215 cited
1992Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication3,083 cited
1973Marketing Management: Analysis, Planning and Control2,439 cited
1997Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model12,227 cited
2003E-LOYALTY: YOUR SECRET WEAPON ON THE WEB2,084 cited
1999Net gain: Expanding markets through virtual communities1,673 cited
1997The Role of Innovation Characteristics and Perceived Voluntariness in the Acceptance of Information Technologies1,669 cited

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1996Empirical Evaluation of the Revised Technology Acceptance Model1,656 cited

1999Electronic Commerce: A Managerial Perspective1,605 cited

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