Citation map · Study

SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Market Orientation and Performance: Do the Findings Established in Large Firms Hold in the Small Business Sector?

16 references·16 citing·42 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
1990The Effect of a Market Orientation on Business Profitability7,973 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
1993Market Orientation: Antecedents and Consequences7,032 cited
1971Industrial Market Structure and Economic Performance.6,267 cited
1989Strategic management of small firms in hostile and benign environments5,979 cited
1984Toward a Model of Organizations as Interpretation Systems5,019 cited
1990The Effect of a Market Orientation on Business Profitability4,254 cited
1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
1986Measurement of Business Performance in Strategy Research: A Comparison of Approaches3,502 cited
1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
1993

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

1,823 cited

1984Strategic Market Management1,271 cited

Cited by

2003An investigation of export performance variations related to corporate export market orientation131 cited
2022Adoption of Artificial Intelligence and Cutting-Edge Technologies for Production System Sustainability: A Moderator-Mediation Analysis110 cited
2006The market orientation–new product performance relationship: Redefining the moderating role of environmental conditions103 cited
2003Market orientation and business performance in a Chinese business environment93 cited
2006The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry86 cited
2011What do Managers’ Survey Responses Mean and What Affects Them? The Case of Market Orientation and Firm Performance85 cited
2002Market‐oriented behavior75 cited
2005Market Orientation, Marketing Innovation as Performance Drivers73 cited
2000Market Orientation and Business Performance73 cited
2013On the Consequences of Market Orientation across Varied Environmental Dynamism and Competitive Intensity Levels72 cited
2009The strategic orientations of rapidly internationalizing software companies71 cited
2003The Competitive Environment and Strategy of Target Costing Implementers: Evidence from the Field67 cited
2003Market orientation and business performance67 cited
2006Market orientation in Nigerian companies65 cited
2009The desired level of market orientation and business unit performance63 cited
2008Market orientation and performance in small independent retailers in the UK62 cited