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Key issues in marketing education: the marketing educators' view
13 references·1 citing·49 second hop
Key issues in marketing education: the marketing educators' view (2010)Key issues in marketing education: the ma…Who We Are and What We Do (2011)Who We Are and What We DoA Philosophy of Teaching . . . and More (2007)A Philosophy of Teaching . . …An Update of Marketing Student Perceptions of Learning Activities: Structure, Preferences, and Effectiveness (2005)An Update of Marketing Studen…If it Walks Like a Duck...: Concerns about Quackery in Marketing Education (2004)If it Walks Like a Duck...: C…Mastering the Art of Teaching: Pursuing Excellence in a New Millennium (2003)Mastering the Art of Teaching…Instructor, Student, and Employer Perceptions on Preparing Marketing Students for Changing Business Landscapes (2003)Instructor, Student, and Empl…A Professional School Approach to Marketing Education (2002)A Professional School Approac…Who We Are and What We Do - 2000 (2000)Who We Are and What We Do - 2…Where Are We Going? Perceptions of U.S. Marketing Academics (2000)Where Are We Going? Perceptio…Where Are We Going? Perceptions of French Marketing Academics (2000)Where Are We Going? Perceptio…Commentary (1999)CommentaryDeveloping Marketing Professionals: What can Business Schools Learn? (1995)Developing Marketing Professi…Marketing Student Perceptions of Learning Activities: Structure, Preferences and Effectiveness (1993)Marketing Student Perceptions…The Employers’ View of “Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia (2017)The Employers’ View of “Work-…Content Analysis: A Technique for Systematic Inference from Communications. By Thomas F. Carney. (Winnipeg, Canada: University of Manitoba Press, 1972. Pp. 343. $11.00) (1974)Basic Content Analysis (1986)Education for Judgment: The Artistry of Discussion Leadership (1991)Learning Style Differences in the Perceived Effectiveness of Learning Activities (2006)Understanding the characteristics of effective professors: the student's perspective (2010)The Journal of Marketing Education (2012)The Structure of Scientific Revolutions (1963)Experiential Learning : Experience as the Source of Learning and Development (1983)Organizational Learning: A Theory of Action Perspective (1997)Sophistry, relevance and technology transfer in management research: an IMP perspective (2002)Exploring metaphor as an alternative marketing language (2008)Position and potential of service-dominant logic - Evaluated in an ‘ism’ frame for further development (2011)The origins and growth of action learning (1982)Good communication that blocks learning (1994)Using Computer Networks (Intranet and Internet) to Enhance Your Students' Marketing Skills (1996)Teaching Smart People How to Learn (2000)You Are Fired! 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(2017)Taxonomy of Educational Objectives Handbook II: Affective Domain (1965)Taxonomy of Educational Objectives. Handbook I: Cognitive Domain (1966)Taxonomy of Educational Objectives. Handbook I: Cognitive Domain (1966)Students as “co‐producers” of education: a proposed model of student socialisation and participation at tertiary institutions (2003)Pedagogical affect, student interest, and learning performance (2007)Are They Really Ready to Work? Employers' Perspectives on the Basic Knowledge and Applied Skills of New Entrants to the 21st Century U.S. Workforce. (2006)Executive Perceptions of the Top 10 Soft Skills Needed in Today’s Workplace (2012)Graduate Employability: A Review of Conceptual and Empirical Themes (2012)Signalling organizational commitment to employability through job advertisements: the communication of HRD practices to young inexperienced job seekers (2019)Does Higher Education Teach Students to Think Critically? (2022)Employability skills framework: a tripartite approach (2022)Facing up to the challenge: why is it so hard to develop graduate attributes? (2009)Effects of business internships on job marketability: the employers' perspective (2010)Teaching Critical Thinking Skills: Literature Review. (2020)In search of relevance and rigour for research in marketing (2004)An Exploratory Study of Cross-Functional Education in the Undergraduate Marketing Curriculum (2006)The paradoxnoia of top journal(s) in marketing (2006)Investor Perceptions of Potential IFRS Adoption in the United States (2012)The Impact of Mandatory IFRS Adoption on Accounting Quality: Evidence from Australia (2012)Investigating the current state and impact of the intellectual capital academic discipline (2013)
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References

  • 2005An Update of Marketing Student Perceptions of Learning Activities: Structure, Preferences, and Effectiveness242 cited
  • 2003Instructor, Student, and Employer Perceptions on Preparing Marketing Students for Changing Business Landscapes93 cited
  • 2002A Professional School Approach to Marketing Education91 cited
  • 1993Marketing Student Perceptions of Learning Activities: Structure, Preferences and Effectiveness86 cited
  • 2011Who We Are and What We Do80 cited
  • 2003Mastering the Art of Teaching: Pursuing Excellence in a New Millennium70 cited
  • 1995Developing Marketing Professionals: What can Business Schools Learn?48 cited
  • 1999Commentary38 cited
  • 2000Where Are We Going? Perceptions of U.S. Marketing Academics34 cited
  • 2000Where Are We Going? Perceptions of French Marketing Academics31 cited
  • 2000Who We Are and What We Do - 200029 cited
  • 2004If it Walks Like a Duck...: Concerns about Quackery in Marketing Education25 cited
  • 2007A Philosophy of Teaching . . . and More18 cited

Cited by

  • 2017The Employers’ View of “Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia76 cited

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