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A conceptual model of brand‐building for B‐schools: an Indian perspective
16 references·1 citing·47 second hop
A conceptual model of brand‐building for B‐schools: an Indian perspective (2009)A conceptual model of brand‐building for …Marketing Models in Education: Students as Customers, Products, or Partners (2005)Marketing Models in Education…How Business Schools Lost Their Way (2005)How Business Schools Lost The…The Business School ‘Business’: Some Lessons from the US Experience* (2004)The Business School ‘Business…Changes in Graduate Management Education and New Business School Strategies for the 21st Century (2003)Changes in Graduate Managemen…"We're the Customer-We Pay the Tuition": Student Consumerism among Undergraduate Sociology Majors (2002)"We're the Customer-We Pay th…Modeling and Managing Student Loyalty (2001)Modeling and Managing Student…A model for strategically building brands (2001)A model for strategically bui…The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability (1990)The Impact of Services versus…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…The new marketing—Developing long-term interactive relationships (1987)The new marketing—Developing …Service Positioning through Structural Change (1987)Service Positioning through S…Moments of Truth (1987)Moments of TruthA Service‐Orientated Approach to Marketing of Services (1978)A Service‐Orientated Approach…The Faltering Marketing Concept (1971)The Faltering Marketing Conce…What Is Meant by Services? 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(1988)The End of Business Schools? 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References

  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 2005How Business Schools Lost Their Way1,561 cited
  • 1987The new marketing—Developing long-term interactive relationships1,070 cited
  • 1987Service Positioning through Structural Change928 cited
  • 1990The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability811 cited
  • 1987Moments of Truth614 cited
  • 2001Modeling and Managing Student Loyalty600 cited
  • 1978A Service‐Orientated Approach to Marketing of Services551 cited
  • 2004The Business School ‘Business’: Some Lessons from the US Experience*527 cited
  • 1966What Is Meant by Services?471 cited
  • 2003Changes in Graduate Management Education and New Business School Strategies for the 21st Century297 cited
  • 2001A model for strategically building brands231 cited
  • 1971The Faltering Marketing Concept200 cited
  • 2005Marketing Models in Education: Students as Customers, Products, or Partners180 cited

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2002
"We're the Customer-We Pay the Tuition": Student Consumerism among Undergraduate Sociology Majors
164 cited

Cited by

  • 2022IIMS Journal of Management Science5 cited