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Advertising by Accountants: An Empirical Study
9 references·2 citing·28 second hop
Advertising by Accountants: An Empirical Study (1989)Advertising by Accountants: An Empirical …Advertising management (2007)Advertising managementSpending advertising money (1984)Spending advertising moneyAdvertising in the Professions: The Critical Issues (1977)Advertising in the Profession…Handbook of Modern Marketing (1972)Handbook of Modern MarketingHow Much to Spend for Advertising (1970)How Much to Spend for Adverti…Advertising: Its Role in Modern Marketing (1970)Advertising: Its Role in Mode…Book Review: Confessions of an Advertising Man (1964)Book Review: Confessions of a…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Modelling advertising decisions by accountants: A path analysis (1990)Modelling advertising decisio…A Comparison of Advertising Practices within the Accounting Profession (1989)A Comparison of Advertising P…Firm and Industry Effects of Advertising Accountancy Services (1985)The Effect of Advertising on the Price of Eyeglasses (1972)Consumer Response to Advertisements for Legal Services: An Empirial Analysis (1980)Referrals between professional service providers (1987)The marketization of accountancy (2015)The impact of advertising on the British mass media (1981)Cyclical patterns in the content of advertisements (2006)Integrated Marketing Communications (2014)Building a new academic field—The case of services marketing (1993)Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation (1994)A Review of the ‘Value’ Literature and Implications for Relationship Marketing (1999)Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence (1997)The Malleable Self: The Role of Self-Expression in Persuasion (1999)Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)How Consumers Assess the Value of Advertising (1995)Oracles on “Advertising”: Searching for a Definition (2002)INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)A Taxonomic Evaluation of Advertising Budgeting Models (1979)A Model for Predicting Advertising Expenditures: An Inter-Industry Comparison (1993)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Managing your corporate images (1986)Protection motivation theory (1989)Conceptual model of the quality perception process (1990)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Customer engagement: the construct, antecedents, and consequences (2016)A model of perceived image, memorable tourism experiences and revisit intention (2017)
this work references cited by second hop

References

  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,948 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1964Book Review: Confessions of an Advertising Man379 cited
  • 1970Advertising: Its Role in Modern Marketing177 cited
  • 2007Advertising management111 cited
  • 1972Handbook of Modern Marketing71 cited
  • 1977Advertising in the Professions: The Critical Issues40 cited
  • 1984Spending advertising money22 cited
  • 1970How Much to Spend for Advertising14 cited

Cited by

  • 1989A Comparison of Advertising Practices within the Accounting Profession8 cited
  • 1990Modelling advertising decisions by accountants: A path analysis6 cited

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