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Adoption of the Marketing Concept by UK Building Socities
16 references·5 citing·41 second hop
Adoption of the Marketing Concept by UK Building Socities (1992)Adoption of the Marketing Concept by UK B…Marketing and competitive success (1998)Marketing and competitive suc…Service quality: An international comparison of bank customers’ expectations and perceptions (1991)Service quality: An internati…The Marketing Concept: Putting the Theory into Practice (1990)The Marketing Concept: Puttin…The Influence of Environmental Change on the Marketing Practices of Building Societies (1990)The Influence of Environmenta…Marketing and competitive success (1990)Marketing and competitive suc…Success and Failure in New Industrial Services (1989)Success and Failure in New In…Service Quality: A Profit Strategy for Financial Institutions (1988)Service Quality: A Profit Str…Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Assessing Advantage: A Framew…Marketing and the British chief executive (1987)Marketing and the British chi…Japanese Marketing Strategies in the UK: A Comparative Study (1986)Japanese Marketing Strategies…Has marketing failed, or was it never really tried?1 (1985)Has marketing failed, or was …Marketing in the UK : a survey of current practice and performance (1984)Marketing in the UK : a surve…From sales obsession to marketing effectiveness (1977)From sales obsession to marke…Management. Tasks, Responsibilities, Practices. (1975)Management. Tasks, Responsibi…Management—Tasks, responsibilities, practices (1974)Management—Tasks, responsibil…Principles of Marketing (1972)Principles of MarketingCharacteristics of marketing organisation in the New Zealand financial services sector (2003)Characteristics of marketing …Marketing and Marketing Information System Sophistication In Retail Banking (2000)Marketing and Marketing Infor…Employee involvement in the financial services sector: problems and pitfalls (1998)Employee involvement in the f…Customer information systems and competitive advantage: a case study of a top ten building society (1996)Customer information systems …Direct marketing in the financial services industry (1994)Direct marketing in the finan…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The art of Japanese management (1981)Competitive strategy: Techniques for analysing industries and competitors (1982)A comparative study of British, U.S. and Japanese marketing strategies in the British market (1988)The Influence of Triad Nations' Environments on Price-Quality Product Strategies and MNC Performance (2000)A general TCE model of international business institutions: Market failure and reciprocity (2010)Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Determinants of customer satisfaction in retail banking (1996)Consumer attitude and the usage and adoption of home‐based banking in the United Kingdom (2002)Consumers’ attitudes towards online and mobile banking in China (2005)A resource‐based view of the firm (1984)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)External Control of Organizations: Resource Dependence Perspective (2011)Breaking Free from Product Marketing (1977)Designing services that deliver (1984)Service Positioning through Structural Change (1987)The Voice of the Customer (1993)PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices (1997)Why Some New Products are More Successful than Others (2001)Organizational Risk Perception and Reduction: A Literature Review (1995)The Comparative Advantage Theory of Competition (1995)A synthesis of contemporary market orientation perspectives (2001)The Modern Corporation: Origins, Evolution, Attributes. (1981)Strategy and Structure: (1986)TOP MANAGEMENT TEAM DEMOGRAPHY AND CORPORATE STRATEGIC CHANGE. (1992)The Effect of a Market Orientation on Business Profitability (1990)The Capabilities of Market-Driven Organizations (1994)Classifying Services to Gain Strategic Marketing Insights (1983)Use of mass media campaigns to change health behaviour (2010)Effects of innovation types on firm performance (2011)Creating a sense of mission (1991)Cross-functional issues in the implementation of relationship marketing through customer relationship management (2001)Value in business markets: What do we know? Where are we going? (2005)Consumer evaluations of new technology-based self-service options: An investigation of alternative models of service quality (1996)A review of twenty years of SERVQUAL research (2009)Customer satisfaction and loyalty in Malaysian Islamic banks:a PAKSERV investigation (2015)
this work references cited by second hop

References

  • 1972Principles of Marketing5,587 cited
  • 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,660 cited
  • 1975Management. Tasks, Responsibilities, Practices.2,132 cited
  • 1974Management—Tasks, responsibilities, practices851 cited
  • 1977From sales obsession to marketing effectiveness579 cited
  • 1989Success and Failure in New Industrial Services436 cited
  • 1990The Marketing Concept: Putting the Theory into Practice238 cited
  • 1991Service quality: An international comparison of bank customers’ expectations and perceptions204 cited
  • 1988Service Quality: A Profit Strategy for Financial Institutions143 cited
  • 1986Japanese Marketing Strategies in the UK: A Comparative Study92 cited
  • 1998Marketing and competitive success69 cited
  • 1984Marketing in the UK : a survey of current practice and performance66 cited
  • 1985Has marketing failed, or was it never really tried?161 cited
  • 1987Marketing and the British chief executive40 cited
  • 1990Marketing and competitive success37 cited
  • 1990The Influence of Environmental Change on the Marketing Practices of Building Societies

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36 cited

Cited by

  • 2000Marketing and Marketing Information System Sophistication In Retail Banking17 cited
  • 1996Customer information systems and competitive advantage: a case study of a top ten building society16 cited
  • 1994Direct marketing in the financial services industry15 cited
  • 2003Characteristics of marketing organisation in the New Zealand financial services sector9 cited
  • 1998Employee involvement in the financial services sector: problems and pitfalls4 cited